Four-year Combined BBA/MBA Option Marketing
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Program Overview
Four-year Combined BBA/MBA Option
The Four-year Combined BBA/MBA Option is a comprehensive program that allows students to earn both a Bachelor of Business Administration (BBA) and a Master of Business Administration (MBA) degree in a condensed timeframe.
Program Structure
The program is structured into eight semesters for the BBA component and three semesters for the MBA component. The BBA component requires 120 semester credits for graduation, while the MBA component requires 36 graduate credits.
BBA Program Sequence
The BBA program sequence is as follows:
- First Semester
- MGT2220: Principles of Management (3 credits)
- SOC1123: Psychology of Adjustment (3 credits)
- SOC2231: Human Relations (3 credits)
- CIS1115: Computer Applications (3 credits)
- ENG1105: Writing and Research (3 credits)
- Second Semester
- ACC1111: Financial Accounting I (3 credits)
- MKT2220: Principles of Marketing (3 credits)
- ENG2205: Writing Through Literature (3 credits)
- MAT2215: Statistics I (3 credits)
- CIS2201: Advanced Spreadsheets (3 credits)
- Third Semester
- IBS2201: International Business (3 credits)
- MKT2222: Fundamentals of Marketing Research (3 credits)
- MKT2241: Consumer Behavior (3 credits)
- HUM2225: Introduction to Ethics (3 credits)
- Mathematics/Science Elective (3 credits)
- Fourth Semester
- MKT2242: Branding (3 credits)
- ENG2215: Public Speaking (3 credits)
- Marketing Electives (6 credits)
- Free Elective (3 credits)
- Fifth Semester
- BUS2231: Business Law I (3 credits)
- ECO2200: Principles of Economics (3 credits)
- Business Elective (3 credits)
- Liberal Arts Elective (3 credits)
- Marketing Elective (3 credits)
- Sixth Semester
- FIN3302: Corporate Finance (3 credits)
- MKT3310: Services Marketing (3 credits)
- ENG3316: The Confident Writer (3 credits)
- Liberal Arts Elective (3 credits)
- Free Elective (3 credits)
- Seventh Semester
- Marketing Elective (3 credits)
- Science Elective (3 credits)
- Business Elective* (3 credits)
- Free Electives (6 credits)
- Eighth Semester
- MKT4465: Strategic Marketing Capstone (3 credits)
- MBA5501: Essentials of Management (3 credits)
- Social Science Elective (3 credits)
- Liberal Arts Elective (3 credits)
- MBA Core Course (6610, 6615, 6620, 6625, 6630, or 6635) (3 credits)
MBA Program Sequence
The MBA program sequence is as follows:
- Ninth Semester
- MBA Core Courses (not taken previously) (12 credits)
- Tenth Semester
- MBA Core Courses (not taken previously) (3 credits)
- MBA Electives (6 credits)
- Eleventh Semester
- MBA Electives (taken in the A session) (6 credits)
- MBA8810: Capstone (taken in the B session) (3 credits)
Program Requirements
The program requires students to obtain specific supplies, the cost of which totals approximately $89.00. Detailed, itemized information describing the required supplies and listing typical prices for each such item is available.
Admission Criteria
Prospective students who meet the following criteria may be eligible for the program:
- A cumulative GPA of at least 3.50
- Full-time enrollment
- Successful completion (B or better) of all required courses in the student's undergraduate major
Notes
Every other degree combination includes the same graduate level course taken during the final year as an elective. Up to two MBA core courses - one being MBA5501 - may be substituted for B.B.A. electives in the Eighth Semester. MBA5501 is to be taken as a 7-week course in the A session; the other as a 7-week intensive in the B session.
