Program Overview

Bachelor of Fine Arts Degree (BFA) - Graphic Design

College and Program Learning Objectives

The program has the following learning objectives:

1. Reading and Written Communication: Students will demonstrate competency in reading and writing.
2. Oral Communication: Students will demonstrate effective oral communication skills that incorporate emotional intelligence, empathy, and civility.
3. Critical Analysis and Reasoning: Students will apply critical thinking and the knowledge gained in their degree programs for better decision-making informed by:

• Ethical Reasoning
• Quantitative Reasoning
• Scientific Reasoning

4. Knowledge and Skills for Participation in a Diverse Society: Students will respect multiple perspectives and cultural contexts when making decisions independently or as part of a team.
5. Information Literacy: Students will be able to locate, evaluate, and ethically utilize reliable information, empowering them as informed and responsible citizens.
6. Integration of Learning: Students will develop the ability to make connections between different academic studies and specialized professional skills leading to more informed, creative, and productive decisions in life and career.
7. Students will design creative solutions for complex graphic design needs with conceptual thinking reflecting innovative graphic design practices connecting theories, tools, and best practices tailored to specific audiences.
8. Students will create a portfolio of practice to illustrate a progression of growth in their personal graphic design methods for different purposes using industry-specific tools, including their role in producing visual messages.
9. Students will critique visual communications work within a specific historical, cultural, and/or commercial context to assess the effectiveness of creative design solutions for specific stakeholders and target audiences.
10. Students will produce communications in a variety of forms tailored to stakeholders' needs at each stage of the graphic design process using the language of the field and appropriate tools to clearly convey ideas.

Program Availability

• Not all programs are offered for completion at each campus or through Berkeley College Online.
• Please review the academic program pages for information on where each program is offered.
• Additionally, all students may be required to take some courses at another campus or online.