Program Overview

Bachelor of Business Administration Degree (BBA)

Fashion Merchandising and Management with a Concentration in Business Analytics

The Bachelor of Business Administration Degree (BBA) in Fashion Merchandising and Management with a Concentration in Business Analytics is a comprehensive program that combines the principles of business administration with the creative aspects of fashion merchandising and management.

Program Structure

The program is structured into eight semesters, with a sequence of courses that provide students with a solid foundation in business administration, fashion merchandising, and management.

Sample Course Sequence

• First Semester
  • FAS1101: Introduction to the Fashion Business (3 credits)
  • FAS1111: Photoshop and Digital Graphics (3 credits)
  • CIS1115: Computer Applications (3 credits)
  • SOC1123: First Year Experience (3 credits)
  • ENG1105: Writing and Research (3 credits)
• Second Semester
  • FAS2230: Fashion Textiles for Apparel and Home (3 credits)
  • ACC1111: Financial Accounting I (3 credits)
  • ENG2205: Writing through Literature (3 credits)
  • MGT2220: Principles of Management (3 credits)
  • ENG2215: Public Speaking (3 credits)
• Third Semester
  • FAS2245: Merchandise Planning and Buying (3 credits)
  • IBS2201: International Business (3 credits)
  • MKT2220: Principles of Marketing (3 credits)
  • MAT2215: Statistics I (3 credits)
  • HUM2225: Introduction to Ethics (3 credits)
• Fourth Semester
  • FAS2222: Product Development (3 credits)
  • CIS2201: Advanced Spreadsheets (3 credits)
  • SOC2231: Human Relations (3 credits)
  • Mathematics/Science Elective (3 credits)
  • Fashion Elective (3 credits)
• Fifth Semester
  • FAS3335: Omni-Channel Retail Management (3 credits)
  • FAS1112: Illustrator and Digital Graphics II (3 credits)
  • ECO2200: Principles of Economics (3 credits)
  • BUS2231: Business Law I (3 credits)
  • BUS2210: Business Intelligence and Analytics (3 credits)
• Sixth Semester
  • FAS3365: Interactive Fashion Communication (3 credits)
  • FIN3302: Corporate Finance (3 credits)
  • ENG3316: The Confident Writer (3 credits)
  • ITM2260: IT Project Management (3 credits)
  • Business Elective (3 credits)
• Seventh Semester
  • FAS4110: Fashion Innovation & Digital Transformation (3 credits)
  • ITM3313: Cloud Computing (3 credits)
  • English Elective (3 credits)
  • Science Elective (3 credits)
  • Liberal Arts Elective (3 credits)
• Eighth Semester
  • FAS4475: Fashion Innovation Capstone (3 credits)
  • BUS4483: Internship (3 credits)
  • BUS4420: Data Mining for Business Analytics (3 credits)
  • Social Science Elective (3 credits)
  • Liberal Arts Elective (3 credits)

Program Requirements

The program requires students to obtain specific supplies, the cost of which totals approximately $44.00. Detailed, itemized information describing the required supplies and listing typical prices for each such item is available.

Electives

• Business Electives must be selected from the Larry L. Luing School of Business courses.
• Business Electives must be at the 3000 or 4000 level and must be selected from the Larry L. Luing School of Business courses.
• 6 credits of Liberal Arts Electives must be at the 3000/4000 level.

Program Policies

The college reserves the right to add, discontinue, or modify its programs and policies at any time. Modifications subsequent to the original publication of this document may not be reflected here.