| Program start date | Application deadline |
| 2026-07-06 | - |
Program Overview
Course Overview
The Marketing for Health course, MARK 212, explores the marketing of health and wellbeing, including the construction and evaluation of communication campaigns to address health and wellness in the community and organisations.
Course Details
- Dates: 6 July 2026 to 8 November 2026
- Starts: Trimester 2
- Fees:
- NZ$1,020.00 for domestic students
- NZ$4,693.20 for international students
- Lecture Start Times:
- Tuesday 1.40pm
- Tuesday 2.40pm
- Campus: Pipitea
- Estimated Workload: Approximately 150 hours or 8.3 hours per week for 18 weeks
- Points: 15
Entry Restrictions
- Prerequisites: MARK 101 or 30 HLWB pts
- Corequisites: None
- Restrictions: MARK 215 in 2018, 2019, 2021
Course Learning Objectives
Students who pass this course should be able to:
- Explain the unique factors that make up health services and consumer behaviour within this context.
- Apply the principles of effective marketing communications to develop communication solutions regarding health and wellbeing to a range of audiences.
- Target diverse audiences by applying indigenous and cultural perspectives to marketing communications for health and wellbeing services.
- Describe and critique current issues surrounding marketing for health.
How This Course is Taught
This course is taught via blended weekly lectures, workshops, and tutorials. Group-based workshops over the 12-week period emphasise case study-based learning and class presentations. The interactive workshops require in-person attendance and will not be recorded. The lectures and tutorials may include presentations by organisation representatives. On-campus attendance is required to complete this course. Tutorials for this course will be delivered on campus only.
Assessment
- Assignments: 70%
- Workshop Activity (Group Work): 30%
Mandatory Requirements
In addition to achieving an overall pass mark of at least 50%, students must meet specific requirements that will be detailed in the course outline.
Lecture Times and Rooms
Detailed schedules for lectures and rooms will be provided at the start of the course.
What You'll Need to Get
You do not need to purchase any texts or equipment for this course.
Past Versions of This Course
Older versions of this course may be accessible through the course archive.
Student Feedback
Previous students' feedback on this course can be found in the student feedback database.