Program Overview

Course Overview

The International Marketing course, MARK 302, is designed to apply marketing concepts to the international business environment. This course examines the major issues and decisions faced by New Zealand companies and organisations in marketing their goods and services abroad.

Course Details

• Dates: 23 February 2026 to 21 June 2026
• Starts: Trimester 1
• Fees:
  • Domestic students: NZ$1,020.00
  • International students: NZ$4,693.20
• Lecture Start Times: Tuesday, 11:30am
• Campus: Pipitea
• Estimated Workload: Approximately 150 hours or 8.8 hours per week for 17 weeks
• Points: 15

Entry Restrictions

• Prerequisites: MARK 201, MARK 202, MARK 203, or IBUS 201 pass or concurrent enrolment in 15 IBUS 300-level points
• Corequisites: None
• Restrictions: None

Course Structure

This course is taught through a mix of formal teaching sessions, tutorials, and class discussions. It is optimized for on-campus learning on the Pipitea campus, with weekly 2-hour lectures that are live-streamed and recorded. Tutorials are available face-to-face with at least one Zoom option.

Assessment

• Analysis of International Market Environment (written report): 20%, 1500 words
• International Market Entry Strategy (recorded presentation): 20%, max 10 minutes
• International Marketing Mix Strategy (written report): 30%, 2000 words
• Test (In Person): 30%

Course Learning Objectives

Students who pass this course will be able to:

1. Describe the global economy, its structures and issues, the relevance to international marketing, and New Zealand businesses and organisations.
2. Summarise the complexity of cultural factors in international markets, formulation of international marketing strategy, and communication with potential customers.
3. Explain the theory and practice of international marketing.
4. Explain the impact, including opportunities and problems, of emerging technologies on international marketing.
5. Formulate recommendations for companies involved in international marketing.

Taught By

The School of Marketing and International Business Wellington School of Business and Government.

Disclaimer

This course outline may be subject to change.