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Strategic Marketing Management

Victoria University of Wellington
Wellington , New Zealand
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Students
Tuition Fee
NZD 4,693
Start Date
2026-07-06
Medium of studying
On campus
Duration
18 weeks
Details
About Program
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Program Details
Degree
Courses
Major
Marketing | Strategic Management
Area of study
Business and Administration
Education type
On campus
Course Language
English
Tuition Fee
Average International Tuition Fee
NZD 4,693
Intakes
Program start dateApplication deadline
2026-07-06-
2026-11-16-
About Program

Program Overview

Course Overview

The Strategic Marketing Management course, MARK 303, is a capstone course that consolidates marketing knowledge and experience. Students will develop a marketing strategy and implementation plan using a strategic framework that places customers at the centre of enterprise activity. Students will work with a real company to develop a longer-term marketing strategy.


Course Details

  • Dates: 6 Jul 2026 to 8 Nov 2026
  • Starts: Trimester 2
  • Fees:
    • NZ$1,020.00 for domestic students
    • NZ$4,693.20 for international students
  • Lecture Start Times: Thursday 9.30am
  • Campus: Pipitea
  • Estimated Workload: Approximately 150 hours or 8.3 hours per week for 18 weeks
  • Points: 15

Entry Restrictions

  • Prerequisites: MARK 202, MARK 203, MARK 301
  • Corequisites: None
  • Restrictions: None

Course Learning Objectives

Students who pass this course should be able to:


  1. Summarise the volatile and changeable nature of the marketplace and organise marketing theories and knowledge accordingly.
  2. Use techniques for undertaking strategic market analysis and formulating marketing strategies.
  3. Use financial problem-solving techniques to inform marketing opportunity analysis.
  4. Creatively apply strategic marketing thinking in a way that fosters and rewards sustainable approaches to customer need fulfilment.

How This Course is Taught

This course is optimised for on-campus learning, and students are encouraged to participate in the learning activities synchronously. Lectures will be delivered on campus, and lecture recordings will be available. There will be on-campus and online tutorial options.


Assessment

  • Market Analysis: Group Work, 15%
  • Marketing Plan: Individual, 50%
  • Final Test - In Person: Individual, 35%

Mandatory Requirements

To pass this course, students must:


  1. Achieve an overall pass mark of at least 50%
  2. Attain a minimum grade of 40% in the final test

Lecture Times and Rooms

  • 6 July 2026 to 16 August 2026
  • 31 August 2026 to 11 October 2026

What You'll Need to Get

You do not need to get any texts or equipment for this course.


Past Versions of This Course

You may be able to access older versions of this course through the course archive.


Student Feedback

You can search for and read previous students' feedback on this course through the student feedback database.


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