Program Overview

Course Overview

The course MARK 323, Brand Management, is offered by the School of Marketing and International Business at the Wellington School of Business and Government. This course adopts a strategic emphasis in building, measuring, and managing brand equity, along with the evaluation of brands and their lifecycles.

Course Details

• Dates: 23 February 2026 to 21 June 2026
• Starts: Trimester 1
• Fees:
  • NZ$1,020.00 for domestic students
  • NZ$4,693.20 for international students
• Lecture Start Times: Wednesday, 3:40 pm
• Campus: Pipitea
• Estimated Workload: Approximately 150 hours or 8.8 hours per week for 17 weeks
• Points: 15

Entry Restrictions

• Prerequisites: MARK 201
• Corequisites: None
• Restrictions: Students who have passed MARK 319 cannot take this course

Course Objectives

Students who pass this course should be able to:

1. Explain what a brand is and the importance of brand equity in organisations
2. Describe and apply the major principles of brand management in organisations
3. Discuss and explain organisational branding strategies and their impact
4. Recommend how to evaluate a brand

How This Course is Taught

This course is optimised for on-campus learning, with lectures delivered on campus and lecture recordings available. Tutorials will be in-person, with at least one Zoom tutorial offered. Students are required to be on campus to complete this course.

Assessment

• In-Person Test: 40%
• Project Part 1: Develop a brand strategy, 25%
• Project Part 2: Design branding programmes, 35%

Mandatory Requirements

To pass this course, students must:

1. Submit all three assessments
2. Achieve an overall pass mark of at least 50%

Lecture Times and Rooms

Lectures will be held from 23 February 2026 to 5 April 2026 and from 20 April 2026 to 31 May 2026.

What You'll Need to Get

No specific texts or equipment are required for this course.

Past Versions of This Course

Older versions of this course may be accessible through the course archive.

Student Feedback

Previous students' feedback on this course can be found in the student feedback database.