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Special Topic: Advanced Issues in International Business and MarketingIBUS 412

Victoria University of Wellington
Wellington , New Zealand
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Students
Tuition Fee
NZD 4,848
Start Date
2026-07-06
Medium of studying
On campus
Duration
18 weeks
Details
About Program
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Program Details
Degree
Courses
Major
Digital Marketing | International Business | Marketing
Area of study
Business and Administration | Information and Communication Technologies
Education type
On campus
Course Language
English
Tuition Fee
Average International Tuition Fee
NZD 4,848
Intakes
Program start dateApplication deadline
2026-07-06-
About Program

Program Overview

Course Overview

The Special Topic: Advanced Issues in International Business and Marketing course, denoted as IBUS 412, is designed to provide students with an in-depth understanding of the intersection of marketing and international business. This course explores how businesses operate in competitive and dynamic environments, shaping business practices. By examining significant marketing and international business research and contemporary practices, students will gain knowledge on tackling the changing nature of markets, business, and consumers.


Course Details

  • Dates: 6 July 2026 to 8 November 2026
  • Starts: Trimester 2
  • Fees:
    • Domestic students: NZ$1,325.55
    • International students: NZ$4,848.90
  • Lecture Start Times: Monday, 11:30am
  • Campus: Pipitea
  • Estimated Workload: Approximately 150 hours or 8.3 hours per week for 18 weeks
  • Points: 15 points (one point is about 10 hours of work)

Entry Restrictions

  • Prerequisites: Permission of Head of School
  • Corequisites: None
  • Restrictions: None (students who have already passed similar content courses cannot take this course)

Course Structure

Taught By

The course is taught by the School of Marketing and International Business — Wellington School of Business and Government.


Disclaimer

This course outline may be subject to change.


Key Dates

Important dates, including mid-trimester teaching breaks, can be found on the University's key dates calendar. Assessment dates will be communicated once the course has begun.


Course Learning Objectives

Students who pass this course should be able to:


  1. Apply marketing and international business theories and concepts to analyze real-world business issues.
  2. Identify cutting-edge approaches and frameworks in marketing and international business to meet contemporary business challenges and opportunities.
  3. Critique current marketing and international business concepts and assess their relevance and impact for business.

How This Course Is Taught

This is an on-campus and in-person course. Attendance at classes and participation are required. Students will participate in weekly 3-hour seminars held on-campus. Lectures are a key delivery mechanism, but students are expected to complement these with careful reading of required readings.


Assessment

  • Individual Essay (2000 words excl. references): 25%
  • Four In-Class Presentations (each worth 10%): 40%
  • In-Class Participation: 10%
  • Individual Project (2000 words excl. references): 25%

Lecture Times and Rooms

  • 6 July 2026 to 16 August 2026
  • 31 August 2026 to 11 October 2026

What You'll Need to Get

No specific texts or equipment are required for this course.


Course Coordinator

Dr. Richa Chugh is the course coordinator for IBUS 412.


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