Program Overview

Bachelor of Business (Marketing)

The Bachelor of Business (Marketing) is a 3-year full-time (or part-time) program that equips students with the tools to identify consumer needs, design effective marketing plans, and gain real-world insights through Industry-Based Learning.

Program Overview

This program unlocks the skills needed to understand consumer behavior and create impactful marketing strategies. With input from national and international business leaders, students learn industry-relevant skills from experts.

Program Highlights

• Industry-Based Learning (IBL): Gain work experience during the final year by working on real projects in an organization aligned with the specialization.
• Digital Marketing Certifications: Earn professional certifications in Google AdWords, Google Analytics, and HubSpot Inbound Marketing.
• Marketing Simulation Games: Participate in simulations that provide insights into strategic marketing and business decisions.
• Real Business Experience: Work on real-world case studies and create marketing campaigns for New Zealand organizations as part of the coursework.

Digital Marketing

In today's digital world, a focus on Digital Marketing is essential. Students gain practical skills in:

• Search Engine Optimization (SEO)
• Google AdWords
• Facebook Advertising and PPC campaigns
• Inbound and Social Media Marketing

Program Structure

The Bachelor of Business (Marketing) is a 360-credit program. Please read the study plan carefully for program-specific requirements, required credits at each level, and to see which courses are compulsory or elective.

Study a Double Major

Boost career prospects with a double major. This option allows students to broaden their knowledge and skills, making them more versatile in the job market. Students can choose a double major in Marketing and Management with the Bachelor of Business.

Career Options

• Advertising specialist
• AdWords specialist
• Brand manager
• Digital marketing executive
• Market researcher
• Marketing manager
• Marketing specialist
• SEO specialist
• Social media executive

Annual Tuition Fees

• Domestic/NZ students: $7,800 (approximate fees only, includes GST but excludes the Compulsory Student Services Fee (CSSF) levy)
• International students: $26,415 (NZD) (approximate fees for 120 credits)

Semester Dates

• Sem 1 2026: 23 Feb – 28 Jun
• Sem 2 2026: 20 Jul – 22 Nov

Admission Requirements

Domestic Students

• Academic requirements: Completed at least one of the following:
  • NCEA entry requirements with a minimum of 42 credits at NCEA Level 3 or higher on the National Qualifications Framework.
  • Successful completion of an approved qualification at Level 3 or above with a relevant pathway.
  • At least 3 'C' passes in the New Zealand University Bursaries Examinations.
• English entry requirements: University Entrance Literacy or evidence of English language proficiency.

International Students

• Academic requirements: Meet the country-specific admission requirement.
• English entry requirements: Equivalent of IELTS (Academic) with minimum band scores of 6.0 or evidence of English language proficiency.

Courses and Timetables

For more details on the courses, including timetables, please refer to the specific course webpage.

Compulsory Courses

• Level 5:
  • Organisations in an Aotearoa New Zealand Context (BSNS5001)
  • Business Environments (BSNS5002)
  • Business Functions (BSNS5003)
  • Change and Innovation (BSNS5004)
  • Introduction to Leadership (BSNS5401)
  • Operations Management and Compliance (BSNS5402)
  • Business Planning (BSNS5403)
  • Managing Projects (BSNS5404)
• Level 6:
  • Marketing Management (BSNS6100)
  • Talent Development and Management (BSNS6341)
  • Organisational Behaviour (BSNS6342)
  • Operations Management (BSNS6350)
  • Supply Chain Management (BSNS6352)
  • Digital Marketing (BSNS6363)
  • Buyer Behaviour (BSNS6372)
• Level 7:
  • Internship Based Learning (BSNS7030)
  • Advanced Marketing (BSNS7100)
  • Applied Human Resource Management (BSNS7140)
  • Business Analytics (BSNS7162)
  • Organisational Strategies (BSNS7340)
  • Applied Operations Management (BSNS7350)

Elective Courses

• Level 6:
  • Talent Development and Management (BSNS6341)
  • Organisational Behaviour (BSNS6342)
  • Operations Management (BSNS6350)
  • Supply Chain Management (BSNS6352)
  • Buyer Behaviour (BSNS6372)
• Level 7:
  • Google Certified (Web-based Advertising and Analytics) (BSNS7110)
  • Organisational Strategies (BSNS7340)
  • Applied Operations Management (BSNS7350)
  • Social Media Marketing (BSNS7474)
  • Search Engine Optimisation (SEO) (BSNS7575)