Program Overview

Search Engine Optimisation Course (SEO)

The Search Engine Optimisation Course (SEO) is designed to provide students with the latest SEO theory and hands-on experience in putting it into practice. This course is the first of its kind to be taught as a credit-bearing course at the tertiary level in Australasia.

Overview

Industry leaders have found that Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) still dominate marketing skills. Websites remain critical marketing tools for companies of all sizes, and marketers with the search engine know-how to drive traffic are still in demand. Along with general "digital and online marketing" skills, SEO expertise is what companies want from their marketers more than any other skills.

Course Highlights

This course was developed and will be co-delivered with Pure SEO, New Zealand's leading SEO company. Students will learn the latest SEO theory and then get hands-on experience putting it all into practice through:

• Keyword research
• SEO audit
• On-page and off-page strategy
• Local SEO
• Copywriting for SEO success

Topics Include

• Keyword research
• SEO audit
• On-page and off-page strategy
• Local SEO
• Copywriting for SEO success

Fees

The Search Engine Optimisation Course (SEO) course fee is approximately $932.85 (Domestic only), inclusive of 15% GST and Student Services fee.

Timetable

Timetable information for the Search Engine Optimisation (SEO) (BSNS7575) course is available.

Course Details

• Course name: Search Engine Optimisation (SEO)
• Course number: BSNS7575
• Class number: 6452

Application Process

New Students

New students can apply through the online Enrolment Portal.

Unitec Students

Existing Unitec students or those returning to Unitec after some time away will need to re-enrol.