Program Overview

Digital Marketing Program

The Digital Marketing program at North Park University is a Degree Completion Major (BA) that prepares students to lead the digital revolution as social media managers, digital strategists, or search engine optimization specialists.

Program Overview

With a high demand for talent, graduates of the Digital Marketing program enjoy strong job prospects and fulfilling careers. The program provides a comprehensive education in digital marketing tools and strategies, allowing students to think like digital marketing professionals and apply industry-relevant skills in their future careers.

Featured Course

• BADM 3600 – Digital and Social Media Marketing: This course provides a survey of digital marketing tools and their effectiveness in advancing marketing goals. Students engage in a detailed analysis of digital marketing strategies and assess their effectiveness from the marketer's and consumer's perspectives.

Program Benefits

• Complete your degree fully online
• Seven-week online classes allow most students to finish their bachelor's degree in two years
• School of Professional Studies students pay a discounted $630 per credit hour
• Many students are eligible for financial aid and scholarships, including a 20% discount for many Chicago city and community college graduates
• Credit for Prior Learning allows students to earn credit for life experiences, training, certification, or licensure

Teaching Philosophy

The program's faculty, such as Associate Dean of the School of Professional Studies Dr. Trevor James, focus on making the material applicable to students' lives, enabling them to use what they learned in the classroom the next day at work or in their daily lives.

Related Programs

• Business Administration
• Nonprofit Management
• Organizational Management and Leadership
• Supply Chain Management