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Program Overview
Course Information
The course is structured to teach the participants the critical steps needed to establish a small-scale entrepreneurial enterprise with particular focus on the strategic challenges that these entrepreneurs face. This will include strategies for new products or service introduction into a market, strategies for creating a viable organization and strategies for acquiring resources including obtaining financing.
Course Objectives
- Develop an understanding of entrepreneurship
- Develop an understanding of small business management
- Recognize opportunities and resolve issues & challenges facing entrepreneurs
- Develop a business plan for an entrepreneurial venture
- Perform a strategic assessment of a new venture
- Compare and contrast how leadership skills are critical to entrepreneurial success
Student Learning Outcomes
- Apply the key principles of entrepreneurship
- To be able to analyse entrepreneurial opportunities
- Utilize business toolkit to design and develop business proposals
- To be able to conduct market research and analysis
- Recognize the critical elements in the entrepreneurial process
- To be able to develop financial proposals necessary to support a business plan
Program Outcomes Met By This Course
- ISLO-1: Students will be able to apply ethical skills to lead and manage in their respective business discipline
- ISLO-2: Students will be able to utilize the relevant ICT tools to analyze problems and propose solutions that aid in management decision making
- ISLO-3: Students will be able to demonstrate effective written and oral communication skills
- ISLO-4: Students will be able to critically think, motivate and collaborate to solve business problems
- ISLO-7: Students will be able to demonstrate knowledge of legal, ethical, and global standards in the management domain
Course Materials
Course material to be distributed by the instructors. Supplementary readings include:
- Kuratko, D. F. (2017). Entrepreneurship: Theory, process, practice. Cengage Learning, Boston, MA
- Staphens-James, Lystra B, Mauvalyn M. Bowen, Paul Pounder, K'adamawe A. H. N. K'nife, Denis Mitchell, Cuthbert C. Joseph, and Keith A. McDonald. Entrepreneurship for Caribbean Students. 2017. Carlong Publishers (Caribbean) Limited
Course Grading Requirement
- Individual Assignments: 25%
- Entrepreneurship Report: 25%
- Final Group Business Plan: 50%
Course Requirements
- Individual Assignment
- Entrepreneurship Report
- Final Group Business Plan
Course Schedule
| Week | Topic |
|---|---|
| 1 (Jan 17th 2022) | Entrepreneurship and Small business management (1 Week) |
| a. Definition of entrepreneurship | |
| b. Characteristics of entrepreneur | |
| c. Definition of small business | |
| 2&3 | Creativity and Innovation (2 Weeks) |
| a. Idea generation techniques | |
| b. Types of innovation | |
| c. Intellectual property protection | |
| 4&5 | Entrepreneurial opportunities (2 Weeks) |
| a. Competitive advantage: niche strategy and customer service | |
| b. Start up and buy out opportunities | |
| c. Franchising | |
| d. Family business opportunities | |
| 6&7 | Preparing the business plan (2 Weeks) |
| a. Creating a formal business plan | |
| b. Building the marketing plan | |
| c. Planning the management team and physical facilities | |
| d. Sourcing financing | |
| e. Choosing form of ownership | |
| 9&10 | Marketing and Market Research (2 Weeks) |
| a. Consumer behavior and product strategy | |
| b. Pricing strategies | |
| c. Promotion strategies | |
| d. Distribution channels and international markets | |
| 11 | Managing entrepreneurial operations (1 Week) |
| a. Professional management in the growing firm | |
| b. Managing human resources | |
| c. Quality management and the operations process | |
| d. Purchasing and the management of inventory | |
| 12&13 | Capital/Funding/Financing (2 Weeks) |
| a. Understanding financial statements and accounting systems | |
| b. Working capital management | |
| c. Budgeting techniques | |
| d. Sources of finance | |
| e. Risk and insurance management | |
| 14 | Leadership and Entrepreneurial growth (1 Week) |
| a. What is leadership? | |
| b. Characteristics of a leader | |
| c. Leadership Concepts: vision, motivation, decision-making, team building, conflict | |
| d. Strategic growth | |
| 15 | Final Business Plan Group Presentations (APR 26th – 28th) |
Grading Scale
- A = 89.5% or better
- B+ = 84.5 - 89.4%
- B = 79.5 - 84.4%
- C+ = 74.5 - 79.4%
- C = 69.5 - 74.4%
- D = 64.5 - 69.4%
- F = 65% or less
Academic Integrity
Plagiarism is regarded as a cardinal offense in academia because it constitutes theft of the work of someone else, which is then purported as the original work of the plagiarist. Plagiarism draws into disrepute the credibility of the Institution, its faculty, and students; therefore, it is not tolerated.
Attendance Requirement
Students are expected to attend all classes and or clinical rotations for which they have registered. Although attendance may not be recorded at every academic activity, attendance may be taken randomly. Students' absence may adversely affect their academic status as specified in the grading policy.
Examination Attendance
All matriculated students are expected to attend all assigned academic activities for each course currently registered. Medical excuses will be based on self-reporting by students. Students who feel they are too sick to take an examination or other required activity on a specific day must submit the online SAS medical excuse.
Student Accessibility and Accommodation Services Policy
A student with a disability or disabling condition that affects one or more major life activities, who would like to request an accommodation, must submit a completed application form and supporting documentation to the Student Accessibility and Accommodation Services (SAAS) located in the Dean of Students Office.