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Program Overview
Program Overview
The university program in question is BUSI 854: Innovation & Entrepreneurship.
Course Description
This course empowers participants with the knowledge, skills, and tools of innovation management and entrepreneurship to solve problems and create value. It starts from the premise that everyone is creative and innovation is necessary to create competitive advantage in a fast-paced and transforming marketplace. An 'idea' is nothing without a plan. Using this methodology, managers learn to combine creative ideas with market analysis and an implementation plan in order to successfully launch a business or a non-for-profit organization.
School and Class Program
The course is part of the School of Graduate Studies, under the Class Program BUSI.
No additional details regarding requirements, admission criteria, tuition fees, or research areas are provided in the input context.