Program Overview

Department of Communication

The Bachelor of Arts in Communication curriculum includes core classes, combining theory and history with practice and content creation. In this sequence of knowledge and skills-building courses, students will gain an understanding of the art and craft of communication.

Program Structure

The program allows students to choose an area of specialization in which to focus their upper-level electives and develop their specific areas of interest.

Specializations

• Multimedia Content and Development
  • This specialization focuses on the creation and development of multimedia content.
• Strategic Communication and Marketing
  • This specialization emphasizes the strategic use of communication in marketing and related fields.
• Strategic Social Media
  • This specialization explores the use of social media in strategic communication.

Curriculum Overview

The curriculum is designed to provide students with a comprehensive understanding of the field of communication, including both theoretical and practical aspects. Through a combination of core classes and specialized electives, students will develop a deep understanding of the art and craft of communication, as well as the skills necessary to succeed in their chosen area of specialization.