Program Overview

Online Vs High Street: Effective Retail Strategy Masterclass

Overview

The Online Vs High Street: Effective Retail Strategy Masterclass is a two-hour program designed for students to develop their knowledge of the challenges and opportunities faced by retailers in managing their online and high street presence.

Key Details

• Duration: 2 hours
• Location: University Campus or in-school/college setting
• Participant Range: Minimum 10 - Maximum 30 students
• Target Audience: Key Stage 4, Key Stage 5, FE Level 3

Curriculum Links

• CIAG (Key Stage 3) Understanding future career paths in Business and Management
• Business (Key Stage 4/ Level 2) Technology, Business and the Marketing Mix
• Business (Key Stage 4/ Level 2) External influences on Business
• Business (Key Stage 5/ Level 3) Operational and financial decision making
• Business (Key Stage 5/ Level 3) External environment opportunities and threats
• Economics (Key Stage 5/ Level 3) Microeconomics and consumer behaviour

Gatsby Benchmarks

• Workshop: 1, 3, 4, 7
• Taster Day: 1, 2, 3, 4, 7

Program Description

In this masterclass, students will critically examine how retailers develop their strategy and whether there is a strategic advantage to staying on the high street, using real-world examples. The program is led by an academic and/or postgraduate ambassadors.

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