Program Overview

Introduction to the Sport and Recreation Management Program

The Sport and Recreation Management program at James Madison University is designed to develop a community of learners through quality education that integrates theory, practice, and personal growth in the hospitality, sport, and recreation industries. The program aims to provide students with the competencies necessary to plan, organize, and direct the operations of sports and fitness programs, activities, and services.

Program Description

Effective sports and recreation managers need competencies in marketing, leadership, and project management to be successful. The Sport and Recreation Management major at JMU develops leadership skills through sound theoretical coursework, innovative learning activities, and mentoring opportunities. All major requirements are met through small classes, team learning experiences, and meaningful personal contacts with faculty and industry professionals. The program emphasizes applied practical knowledge, and the required internship augments classroom learning as students work alongside dynamic industry professionals in premier sport and recreation organizations.

Program Details

• The major is a part of the Department of Sports and Recreation Management, an academic unit within the Hart School of Hospitality, Sport and Recreation Management.
• The mission of the sport and recreation program is to develop a community of learners through quality education that integrates theory, practice, and personal growth in the hospitality, sport, and recreation industries.
• The program is dedicated to the development of future leaders in sport and management professions through a course of study that maximizes the potential of individuals and society.

Degrees and Concentrations

• Degrees Offered: B.S. in Sport and Recreation Management
• Concentrations: None
• Minors: None, although the program earns students a useful general business minor as part of the required classes.

Program Objectives

The Sport and Recreation Management program is committed to providing:

• An outstanding undergraduate program based on the criteria of relevant professional associations, which will enable graduates to be successful in their professional endeavors.
• A program that builds upon the strong liberal studies background provided through General Education.
• Opportunities that challenge students to think critically, to use technology, and to appreciate the global community.
• Research and development projects that push back the boundaries of knowledge and promote effective practice in sport and recreation management.

Career Planning

A successful career and a meaningful life are the ultimate goals. The program prepares students for various career paths, including recreation, sports, and camps, by providing them with the necessary skills and knowledge to excel in their chosen profession.