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Introduction to Business Analytics

Wentworth Institute of Technology
Boston , United States
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Major
Management | Data Analysis
Area of study
Business and Administration | Information and Communication Technologies
Course Language
English
About Program

Program Overview

Introduction to Business Analytics

Course Description

This course teaches business analytics through practical ways to source, govern, analyze, and visualize data, then expands what you've learned with AI and machine learning for forecasting and automation. Learn to build and integrate data sources across departments and use descriptive, predictive, and prescriptive analytics for strategic insights. Explore the use of pivot tables and dashboards to communicate trends effectively and make your findings clear and actionable. Harness the power of AI to automate data tasks, forecast business outcomes, and mitigate bias in analytics. Learn how to predict customer churn and optimize marketing campaigns with analytics-driven strategies. Drawing on real-world experiences building scalable data products, this course emphasizes clarity, repeatability, and impact and teaches you how to turn raw data into confident, defensible decisions.


Instructor

  • Madecraft

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