Program Overview

Integrated and Digital Marketing Communications Degree

The Integrated and Digital Marketing Communications degree is designed to equip students with the skills and knowledge necessary to succeed in the ever-evolving field of marketing. This undergraduate program focuses on developing a unique message and integrating it across various media options, including branding, advertising, social media, public relations, internet marketing, sales promotion, event marketing, professional sales, and fundraising.

Degree Details

• Degree Type: Bachelor's Degree
• Program Type: Undergraduate
• Location: Main Campus - Cape
• College: Business & Computing
• Department: Marketing

Program Overview

The Integrated Marketing Communications degree at SEMO builds skills in branding, advertising, social media, public relations, internet marketing, sales promotion, event marketing, professional sales, and fundraising. The focus is on developing the ability to create a unique message and integrate it across a diverse set of media options. Students in this major have a strong foundation in the areas of consumer behavior, marketing research, and marketing strategy.

What Makes Our Integrated and Digital Marketing Communications Degree Unique?

• Engage with award-winning faculty mentors who are marketing professionals.
• Gain valuable real-world learning experience through projects with real clients and work.
• Learn about the global marketplace firsthand with over 30 study abroad programs.
• Put your creativity into practice at the Greene Center for Innovation and Entrepreneurship.

Career Paths

Graduates with an Integrated and Digital Marketing Communications degree are prepared to work in various roles that focus on developing and managing digital marketing strategies, building brand awareness, and engaging audiences across platforms. Potential career paths include:

• Digital Marketing Specialist
• Social Media Manager
• SEO/SEM Analyst
• Content Strategist
• Email Marketing Coordinator

Curriculum

The integrated marketing curriculum includes core business courses as well as support courses in communication, leadership, and professionalism. To complete this degree, students must finish a minimum of 120 credit hours, including general education requirements and at least 39 senior division hours.

Business Administration Core – 30 hours required

A grade of 'C' is required in each core course.

• AC221 Principles of Accounting I (3)
• AC222 Principles of Accounting II (3)
• BA101 The Business Universe (3)
• BA490 Business Policy and Strategy (3)
• BL255 Business Law (3)
• FI361 Financial Management (3)
• MG301 Principles of Management (3)
• MI375 Management Information Systems (3)
• MK301 Principles of Marketing (3)

Support Courses – 27 hours required

Some courses may fulfill General Education requirements. A grade of 'C' or better is required in each support course.

• BA252 Business Communication (2)
• BA452 Professionalism (1)
• EC215 Principles of Microeconomics (3)
• EC225 Principles of Macroeconomics (3)
• EN140 Rhetoric and Critical Thinking (3)
• MA116 Precalculus A OR MA123 Mathematical Reasoning and Modeling (3)
• MI101 Introduction to Computer Applications (3)
• SC105 Fundamentals of Oral Communication (3)

Marketing Major Courses – 30 hour major – no minor required

Required Marketing Core:

• MK343 Integrated Marketing Communication (3)
• MK344 Consumer Behavior (3)
• MK345 Introduction to Business Research (3)
• MK449 Marketing Management (3)
• MK586 Customer Metrics (3)
• Choose 3 Hours MK Courses (300-500 level except MK 301), MG560, MK560, ER361, ER461, or BA560*

Real World Experience** – Choose one option:

• Participate in the departmentally approved international academic program
• Complete a departmentally approved internship

Choose 3 hours:

• PY271 Psychological Research I (3)
• SO242 Statistics for Social Scientists (3)

Digital and Integrated Marketing Communications Option:

• AR180 Digital Literacy for Art + Design (3)
• EN303 Content Copywriting (3)
• MK443 Digital and Integrated Marketing Communications Practicum (3)
• MK555 Digital Marketing Strategies (3)

Choose 3 hours:

• MK341 Public Relations (3)
• MK342 Professional Selling (3)

Four-Year Sample Plan

The plan outlines the courses to be taken each semester for four years to complete the degree.

Accelerated Master's Degree

SEMO offers an accelerated master's degree for current students, allowing them to get both undergraduate and graduate credit for some 500-level courses and graduate with an MBA sooner.

Funding Your Education

Missouri's Fast Track Workforce Incentive Grant is a statewide financial aid program that can be used to pursue a certificate, degree, or industry-recognized credential in a high-need area in Missouri. This major is eligible for the Fast Track grant.

Career Services

SEMO's Career Services office is available to help students with the next step after graduation, providing expertise and support to land their dream job.

Alumni Testimonial

Alumni have praised the program for providing an affordable education that opened many doors, offering real-life experience, and great coaching and mentorship from professors.

Related Programs

• Marketing Management Degree
• Mass Communications: Advertising & Public Relations
• Bachelor of Science in Organizational Communication

These programs offer alternative paths for students interested in marketing, communications, and related fields, each with its unique focus and career outcomes.