Program Overview

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Fashion Marketing Degree

The Fashion Marketing Degree is a Bachelor's Degree program that combines creativity with business skills, preparing students for a career in the fashion industry.

Degree Type

• Bachelor's Degree

Program Type

• Undergraduate

Location

• Main Campus - Cape

College

• Business & Computing

Department

• Marketing

What Makes Our Fashion Marketing Degree Unique?

The program offers an experience-driven approach, ensuring that graduates are ready for roles like fashion buyer, retail manager, and brand strategist.

• Develop the knowledge, professionalism, and required skills to jump-start a successful career.
• Be exposed to all areas of the global fashion business in the classroom.
• Have access to study abroad programs offered within the Harrison College of Business and Computing.

What Can You Do With A Fashion Marketing Degree?

Graduates of the fashion marketing degree program are prepared to excel in various fashion marketing jobs, such as:

• Fashion Marketing Specialist
• Brand Manager
• Visual Merchandiser
• Retail Buyer
• Social Media Coordinator

Fashion Marketing Degree Map

The fashion marketing curriculum includes core business courses as well as marketing and branding. Complete a minimum of 120 credit hours to complete this degree, including the general education requirements and at least 39 senior division hours.

Business Administration Core – 30 Hours Required

A grade of 'C' is required in each core course.

• AC221 Principles of Accounting I (3)
• AC222 Principles of Accounting II (3)
• BA101 The Business Universe (3)
• BA490 Business Policy and Strategy (3)
• BL255 Business Law (3)
• FI361 Financial Management (3)
• MG301 Principles of Management (3)
• MI375 Management Information Systems (3)
• MK301 Principles of Marketing (3)

Support Courses – 27 Hours Required

Some courses may fulfill General Education requirements. A grade of 'C' or better is required in each support course.

• BA252 Business Communication (2)
• BA452 Professionalism (1)
• EC215 Principles of Microeconomics (3)
• EC225 Principles of Macroeconomics (3)
• EN140 Rhetoric and Critical Thinking (3)
• MA116 Precalculus A OR MA123 Mathematical Reasoning and Modeling (3)
• MI101 Introduction to Computer Applications (3)
• SC105 Fundamentals of Oral Communication (3)

Marketing Major Courses – 24 Hour Major – No Minor Required

Required Marketing Core:

• MK343 Integrated Marketing Communication (3)
• MK344 Consumer Behavior (3) OR UI355 Consumer and the Market (3)
• MK345 Introduction to Business Research (3)
• MK449 Marketing Management (3)
• Choose 3 Hours MK Courses (300-500 level except MK 301), FA530, MG560, MK560, ER361, ER461, or BA560*

Real World Experience** – Choose one option:

• Participate in departmentally approved international academic program
• Complete departmentally approved internship

Fashion Marketing Option:

• FA310 Fashion Forecasting (3)
• FA315 Retail Buying (3)
• FA450 Global Fashion Marketing (3)
• MK349 Retail Marketing (3)

General Education Requirements

Some requirements may be fulfilled by coursework in major program.

• Social and Behavioral Sciences – 6 hours
• Constitution Requirement – 3 hours
• Written Communication – 6 hours
• Oral Communication – 3 hours
• Natural Sciences – 7 hours (from two disciplines, one to include a lab)
• Mathematics – 3 hours
• Humanities & Fine Arts – 9 hours (from at least two disciplines)
• Additional requirements – 5 hours (to include UI100 for native students)
• Civics examination

Four-Year Sample Plan

First Year

Fall Semester (16 Hours)

• UI100 (1)
• EN100 (3)
• BA101 (3)
• MA116 or MA123 (3)
• MI101 (3)
• General Education (3)

Spring Semester (15 Hours)

• EN140 (3)
• SC105 (3)
• General Education (3)
• General Education (3)
• General Education (3)

Milestone: Achieve a minimum 2.25 overall GPA

Second Year

Fall Semester (17 Hours)

• AC221 (3)
• BA252 (2)
• EC215 (3)
• QM257 (3)
• General Education (3)
• General Education (3)

Spring Semester (15 Hours)

• AC222 (3)
• BL255 (3)
• EC225 (2)
• MK301 (3)
• QM258 (3)

Milestone: Achieve a minimum 2.25 overall GPA

Third Year

Fall Semester (15 Hours)

• BA452 (1)
• FI361 (3)
• MG301 (3)
• Elective (2)
• General Education (3)
• General Education (3)

Spring Semester (15 Hours)

• FA310 (3)
• MI375 (3)
• MK343 (3)
• MK344 (3)
• MK345 (3)

Milestone: Maintain 2.25 overall GPA and 2.25 major GPA

Fourth Year

Fall Semester (15 Hours)

• FA315 (3)
• International Course (3)
• AC/BA/BL/EC/ER/FA/FI/HA/MG/MI/MK/QM 300-599 level (3)
• MK300-599/FA520/FA530/MG560/MK560/ER361/ER461/BA560* (3)
• General Education (3)

Spring Semester (12 Hours)

• BA490 (3)
• FA450 (3)
• MK349 (3)
• MK449 (3)

Milestone: Maintain 2.25 overall GPA and 2.25 major GPA

A minimum 2.25 GPA in the major and overall are required to graduate with a BSBA degree.