Program Overview

Marketing Management, MBA

The Lubin MBA in Marketing Management offers students the opportunity to study in metropolitan New York City, with access to global heavyweights such as Ogilvy & Mather, BBDO, Interpublic, GroupM (part of the WPP plc), and more. The program provides an exceptional level of instruction from experienced faculty, acclaimed experts bringing real-world experience into the classroom, internships, and professional connections to move students upward. Students can pursue the MBA in Marketing Management program online.

Curriculum

The curriculum for the Marketing Management, MBA program consists of:

• Core Curriculum (27 credits)
  • MBA 802: Business Economics for Decision-Making (3 credits)
  • MBA 804: Financial Accounting for Managers (3 credits)
  • MBA 806: Driving Marketing Performance (3 credits)
  • MBA 808: Creating Value Through Finance (3 credits)
  • MBA 810: Business Analytics and Statistics (3 credits)
  • MBA 812: Managing Operations and Projects (3 credits)
  • MBA 814: Leading and Managing Teams (3 credits)
  • MBA 816: Disruptive Technologies and Innovation (3 credits)
  • MBA 818: Global Business, Ethics, and Social Responsibility (3 credits)
• Concentration Electives (9 credits)
  • Choose three (3) courses from the following:
    • MAR 620: Consumer Behavior
    • MAR 635: Marketing Research
    • MAR 675: Strategic Marketing Planning
    • MAR 679: Value Creation
    • MAR 660: New Product and Service Planning and Development
• Capstone (3 credits)
  • MBA 820: Strategic Decisions (3 credits)

Total Credits

The total credits required for the Marketing Management, MBA program is 39.

Campus

The Marketing Management, MBA program is available on the NYC campus and online.