Students
Tuition Fee
Not Available
Start Date
2027-09-01
Medium of studying
On campus
Duration
4 years
Details
Program Details
Degree
Bachelors
Major
Business Management | Digital Marketing | Data Analytics
Area of study
Business and Administration | Information and Communication Technologies
Education type
On campus
Timing
Full time
Course Language
English
Intakes
Program start dateApplication deadline
2027-09-01-
About Program

Program Overview


Business Management with Analytics - BA (Hons)

The BA (Hons) Business Management with Analytics is a CMI-accredited course that helps students develop a specialized understanding of analytical methods and utilize software packages to support key business decisions alongside core business management skills.


Course Overview

  • UCAS Code: N101
  • Duration: 4 years full-time
  • Start Date: September 2027
  • Study Abroad: Yes
  • School: School of Arts, Social Sciences and Management
  • Division: Business School
  • Subject Area: Business (inc. International Hospitality, Tourism and Events Management)

Flexible Business Management Routes

We offer the following five business management routes:


  • BA (Hons) Business Management
  • BA (Hons) Business Management with Analytics
  • BA (Hons) Business Management with Digital Marketing
  • BA (Hons) Business Management with Finance
  • BA (Hons) Business Management with Human Resource Management

Course Structure

Year One

Students will develop a foundational understanding of key areas of business management, including leadership, finance, marketing, and digital business. Modules include:


  • Introduction to Management and Leadership
  • Development of Professional Skills in Business and Management
  • Marketing and Consumer Behaviour
  • Introduction to Finance and Accounting
  • Digital Business and Innovation
  • Data Management

Year Two

Students will focus on operational aspects of managing businesses in an ethical and fair manner across a range of business environments. Modules include:


  • Human Resource Management
  • Operations Management
  • Economics, Financial Institutions and Markets
  • Digital Marketing and E-Commerce Management
  • Business Law
  • Ethics, Social Justice and Sustainability

Year Three

Students will examine business and management themes at a more strategic level, with modules selected for the Business Management with Analytics course. Modules include:


  • Project Management
  • The Power of Data Analytics
  • Business Statistics
  • Research Methods (Online)
  • Experience Semester (placement, exchange opportunity, or business plan development)

Year Four

Students will deepen their understanding of contemporary issues and challenges facing organizations at a strategic level. Modules include:


  • Strategy
  • Organisational Behaviour
  • Digital Analytics Excellence
  • Analytics in a Big Data World
  • Dissertation or Consultancy Project

Benefits of CMI Accreditation

This course is Dual Accredited by the Chartered Management Institute (CMI), providing students with a competitive edge in their career. Benefits include:


  • A dual qualification: Earn an additional, highly respected CMI professional qualification alongside the degree.
  • Chartered Status: Achieve either Foundation Chartered Manager (fCMgr) or the prestigious Chartered Manager (CMgr) status upon graduation.
  • CMI membership: Receive complimentary CMI membership for the duration of the course, providing essential career tools, study resources, exclusive events, and a professional network.

Entry Requirements

  • Scottish Higher: Standard - BBBB, Minimum - BCCC
  • A Level: BCC
  • Irish Leaving Certificate: H2 H2 H3 H3
  • International Baccalaureate: 28 points
  • T-Level: Management and Administration Full T-Level Passing Grade A*- C or above
  • International: IELTS of 6.0 with no element lower than 5.5
  • Required subjects: English required and Maths preferred at Nat 5/GCSE level at grade C/4 or above.

Careers

Studying a business management degree can open the door to a wide range of exciting career options and opportunities. Our graduates are highly employable, internationally recognized, and desired by employers. Career paths include general management, marketing, sales management, logistics, financial services, operations management, and human resource management.


Fees and Funding

Please follow the link in the 'Course Overview' box for information on fees for 2027 entry. Students may be required to pay additional costs associated with placement travel and accommodation.


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