Program Overview
BA (Hons) Marketing Management Programme
The BA (Hons) Marketing Management programme is delivered by Metropolitan College at various campuses across Greece and is validated by Queen Margaret University. This programme aims to familiarise students with the critical tools of contemporary marketing practice, enabling them to obtain the appropriate knowledge and skills for successful marketing management and leadership.
Programme Details
- Title: BA (Hons) Marketing Management
- SCQF Level: 10
- Mode of Delivery: Face-to-face, full-time
- Duration: Normally 4 years, with a 3-year Fast Track option
- Language of Delivery: Greek
Approval
- First Approved: May 2015
- Most Recent Approval: May 2025
- External Accreditation or Recognition: Not applicable
Programme Structure
The programme is structured into four levels, with each level comprising various modules.
Level One
| Title |
Credits |
Semester |
| Study Skills for Business Students |
0 |
Υ |
| English for Business I |
0 |
Y |
| Principles of Marketing |
20 |
1 |
| Introduction to Management and Leadership |
20 |
1 |
| Microeconomics |
20 |
1 |
| Financial Accounting & Statement Analysis |
20 |
2 |
| Macroeconomics |
20 |
2 |
| Business Law and Policy |
20 |
2 |
Level Two
| Title |
Credits |
Semester |
| English for Business II |
0 |
Y |
| Operations Management |
20 |
1 |
| Integrated Marketing Communications |
20 |
1 |
| Global Marketing |
20 |
1 |
| Digital Marketing and Social Media |
20 |
2 |
| Customer Relationships and Services Marketing |
20 |
2 |
| Data Analysis and Decision Making |
20 |
2 |
Level Three
| Title |
Credits |
Semester |
| Exploring Strategy |
20 |
1 |
| Digital Marketing Analytics |
20 |
1 |
| Brand Management |
20 |
1 |
| Marketing Planning & Strategy |
20 |
2 |
| Project Management |
20 |
2 |
| Research Methods |
20 |
2 |
Level Four
| Title |
Credits |
Semester |
| Ethics, Social Justice and Sustainability |
20 |
1 |
| Negotiation Theory and Practice |
20 |
1 |
| Critical Issues in International Marketing |
20 |
2 |
| Honours Dissertation |
60 |
Y |
BA (Hons) Marketing Management (Fast-Track)
The Fast-Track option also spans four levels, with adjusted module distributions to accommodate the accelerated pace.
Level One (Fast-Track)
| Title |
Credits |
Semester |
| Study Skills for Business Students |
0 |
Υ |
| English for Business I |
0 |
Y |
| Principles of Marketing |
20 |
1 |
| Introduction to Management and Leadership |
20 |
1 |
| Operations Management |
20 |
1 |
| Microeconomics |
20 |
1 |
| Financial Accounting & Statement Analysis |
20 |
2 |
| Macroeconomics |
20 |
2 |
| Digital Marketing and Social Media |
20 |
2 |
| Business Law and Policy |
20 |
2 |
Level Two (Fast-Track)
| Title |
Credits |
Semester |
| English for Business II |
0 |
Y |
| Exploring Strategy |
20 |
1 |
| Integrated Marketing Communications |
20 |
1 |
| Global Marketing |
20 |
1 |
| Digital Marketing Analytics |
20 |
1 |
| Project Management |
20 |
2 |
| Customer Relationships and Services Marketing |
20 |
2 |
| Data Analysis and Decision Making |
20 |
2 |
| Research Methods |
20 |
2 |
Level Three (Fast-Track)
| Title |
Credits |
Semester |
| Ethics, Social Justice and Sustainability |
20 |
1 |
| Negotiation Theory and Practice |
20 |
1 |
| Brand Management |
20 |
1 |
| Marketing Planning & Strategy |
20 |
2 |
| Critical Issues in International Marketing |
20 |
2 |
| Honours Dissertation |
60 |
Y |
Key Features
- Placements: Not applicable
- Professional Registration: Not applicable
- Any Other Important Points: Not applicable
Admission Criteria
Applicants must have a Greek Secondary School Diploma / 'Apolyterion of Lykeio' or equivalent with a grade 10 or above. Non-native Greek speakers may be admitted if they hold a qualification recognised by QMU for admission to undergraduate programmes and demonstrate proficiency in Greek at Level D. Direct entry into the second year is possible for applicants with a related IVT Diploma.
Student Stories
Student Ionnis Sideris shares his experience of studying the BA (Hons) Marketing Management at Metropolitan College.
