Program Overview

MSc in Business Analytics

Master Data to Drive Strategy in a Global Business Environment

The MSc in Business Analytics is a forward-looking master's program designed for the data-driven economy. It is offered jointly by the University of New York in Prague (UNYP) and Dublin Business School (DBS), Ireland. This program provides students with the technical skills, strategic thinking, and practical experience needed to convert complex data into valuable business insights and better decision-making.

Why Choose UNYP's MSc in Business Analytics?

• Delivered in partnership with Dublin Business School (DBS): Earn a globally recognized master's degree via an international academic partnership.
• Career-focused and practical: Develop job-ready skills in analytics, business intelligence, and strategy, more than just theory.
• Designed for both graduates and professionals: A great fit whether you're coming from a business or technical background or switching to analytics.
• Study business analytics in English in Prague: Learn in the heart of Europe while developing skills in analytics, business intelligence, and data-driven strategy.
• Select your final option: Finish an Applied Research Project (portfolio-building) or write a Dissertation (research-focused).

Program Highlights

Develop career-ready skills through industry-focused modules that link analytical tools to real business decisions:

• Applied Statistics and Machine Learning: Build predictive and modeling skills essential for advanced analytics roles.
• Business Intelligence and Visualization: Transform complex data into clear dashboards and actionable insights.
• Financial and Business Analytics: Use analytics to improve performance, manage risks, and support strategic decisions in business settings.
• Data Mining: Detect patterns and find opportunities in large datasets to enable smarter actions.
• Programming for Analytics: Develop practical coding skills to automate analysis and support scalable workflows.
• Project Management for Business Analytics: Learn to define, lead, and deliver analytics projects from planning through execution.
• Business Strategy: Link analytics to leadership decisions and long-term growth.
• Applied Research Project: Create a polished, practical case study that enhances your portfolio for jobs or advanced study.

Built for Today's Data-Driven Business

The ability to translate complex information into strategic business insights is more valuable than ever. This program integrates business strategy, data analytics, and computing to equip students with a holistic, powerful skill set. The curriculum is crafted in consultation with leading global companies, ensuring students learn the skills that top employers are actively seeking.

Career Opportunities

Graduates of the MSc in Business Analytics in Prague are prepared for high-demand roles across industries where analytics fuels growth, including technology, finance, consulting, healthcare, and e-commerce. Typical career paths include:

• Analytics Consultant
• Data Analyst
• Product Analyst
• Marketing Analytics Specialist
• Risk Analyst
• Fraud Analytics Specialist
• CRM / Customer Insights Analyst
• Data Visualization Specialist
• Operations / Supply Chain Analyst
• Business Intelligence Developer
• Analytics Engineer
• Junior Data Product Manager

Program Specifications

• Awarding Body: Quality & Qualifications Ireland (QQI)
• Degree Awarded: Master of Science (MSc) in Business Analytics
• European Qualifications Framework (EQF) Level: Level 7
• Duration: 1 year full-time (evening classes)
• Next Intake: September 2026