Program Overview

Introduction to the Master of Science in Digital Marketing and Analytics

The Master of Science in Digital Marketing and Analytics is a comprehensive program designed to equip students with the latest skills and knowledge in digital marketing and analytics. Offered by the University of New York in Prague (UNYP) in collaboration with the Dublin Business School (DBS), this program provides students with a competitive edge in the dynamic field of digital marketing.

Why Choose This Program?

• International Degree: Earn a degree awarded by the Dublin Business School, a leading Irish institution in business and management.
• Study in English: Pursue your studies in English in Prague, a vibrant European center for marketing, media, and technology.
• Master Digital Marketing and Data Analytics: Acquire skills that bridge creativity, strategy, and technical analysis.
• Use Real-World Tools and Datasets: Prepare for confident work in modern data-driven marketing environments.
• Flexible Program Format: Designed to accommodate your work schedule and career commitments.
• Expert Instruction: Learn from both academic experts and industry professionals, ensuring relevance and real-world applicability.

Curriculum Overview

The curriculum is designed to provide comprehensive knowledge of digital marketing and analytics through key modules:

• Web Marketing Management and Metrics: Plan and manage web marketing campaigns, analyze customer behavior online, and evaluate performance using key metrics.
• Digital Design and Development: Gain practical skills in creating digital resources, including graphics, videos, and websites, using platforms like WordPress.
• Strategic Thinking in the Digital Age: Understand and apply digital marketing frameworks and theories for strategic use of new technologies in achieving marketing goals.
• Data and Digital Marketing Analytics: Leverage the power of data analysis using tools like Google Analytics and Social Media Insights to optimize advertising budgets and campaign performance.
• Digital Advertising and Online Marketing Communications: Explore the latest strategies in digital advertising and learn to create compelling online marketing communications that resonate with target audiences.
• Business Intelligence and Visualization: Develop the ability to transform data into useful insights using advanced visualization techniques that facilitate informed decision-making.
• Research Methods: Engage in comprehensive research methodologies to enhance your analytical skills and contribute to the development of the digital marketing field through scholarly work.

Program Structure

The program combines academic rigor with practical training and includes:

Core Modules:

• Web Marketing Management and Metrics
• Digital Design & Development
• Strategic Thinking in the Digital Age
• Research Methods 1 & 2
• Data and Digital Marketing Analytics
• Digital Advertising and Online Marketing Communications
• Business Intelligence and Visualization

Final Module Options:

Complete one of the following:

• Dissertation
• Applied Research Project
• Internship

This allows you to tailor your MSc to your academic, analytical, or practical career goals.

Career Opportunities

The MSc in Digital Marketing and Analytics prepares you for high-growth, in-demand roles, including:

• Digital Marketing Manager
• Marketing Analyst / Data Strategist
• Performance Marketing Specialist
• CRM and Retention Manager
• SEO/SEM Specialist
• Social Media Strategist
• E-commerce Manager
• Digital Brand Manager
• Product Marketing Specialist
• Insights and Research Analyst

Graduates are well-equipped for positions in marketing teams, creative agencies, tech companies, multinational corporations, e-commerce businesses, startups, and consulting firms.

Ideal Candidate

This program is ideal for:

• Those aiming to combine creativity with data-driven analytical thinking.
• Holders of a bachelor's degree in marketing, business, communication, analytics, IT, or related fields.
• Individuals looking to transition into digital marketing or data-focused roles.
• Professionals seeking to enhance their qualifications for leadership or strategic positions.
• Those interested in studying in English in an international environment.

Program Specifications

• Awarding Body: Quality & Qualifications Ireland (QQI)
• Awarded Degree: Master of Science (MSc) in Digital Marketing and Analytics
• European Qualifications Framework (EQF) Level: Level 7
• Duration: 1 year (full-time) or 2 years (part-time)
• Next Intake: September 2026

Conclusion

The Master of Science in Digital Marketing and Analytics, offered by UNYP in collaboration with DBS, is designed to launch your digital career with a globally recognized degree. Whether your goal is to lead teams, analyze data, or advance your career in digital marketing, this MSc program equips you with the skills and knowledge necessary for success in the digital age.