Campaigning for Change

Course Overview

The Campaigning for Change course is designed to illustrate how to develop a change communication campaign. Students will be guided through the research process to understand target publics and what motivates each group. A framework will be presented to help design an effective communications plan.

Course Objectives

By the end of the course, students will be able to:

• Research and analyse target publics and their situation
• Apply specialist public relations knowledge to contribute to an effective communications plan

Course Topics

• Public relations and behaviour change
• Understanding motivations
• Using research

Assessment

To be eligible for a digital badge for this course, students will need to successfully complete an assessment which includes:

• A research report that explains the motivations for behaviour for a specific group of stakeholders including planning on how to motivate them to act
• This optional assessment is due at the beginning of week 7

Course Level

The level for this microcredential is Proficient. The material for this course has been designed for students who have already demonstrated a high level of skill in the subject matter. Students must have relevant experience and/or have studied the course material before (at competent level).

Intakes

Students have the option to begin this short course on the following dates:

• 11 May 2026 (Block 3)
• 26 Oct 2026 (Block 6)

Course Credit

This Microcredential represents 0.25 units towards 1.0 unit of credit. The Microcredential can be taken as a stand-alone course. Additionally, it can be combined with other Microcredentials offered by UniSQ to achieve a total of 1.0 unit of credit. Partial credit cannot be awarded. To be eligible for credit, students must successfully complete a stack of UniSQ Microcredentials that, when combined, equal 1.0 unit of credit.

Course Details

• Location: Online
• Cost: AUD 882.50
• Duration: 4 weeks
• Future Intakes: Next intake: 11 May 2026 (Block 3)