Course Overview

The Connecting with Audience course is designed to help students understand their audiences, including internal and external stakeholders, and develop effective communication strategies. This course has a four-week teaching period requiring approximately 40 hours of learning.

Course Objectives

By the end of the course, students will be able to:

• Evaluate target audiences to create specific communication outcomes
• Apply specialist communication skills to professionally manage effective messages in a variety of contexts

Course Topics

The course covers the following topics:

• Understanding your audience
• Audience analysis
• Audience strategies
• Communicating with content

Assessment

To be eligible for a digital badge for this course, students will need to successfully complete an assessment which includes:

• Audience profiles
• Evaluation
• A communication strategy

Course Level and Prerequisites

The material for this course has been designed for students who have already demonstrated a high level of skill in the subject matter. Students must have relevant experience and/or have studied the course material before (at competent level).

Intakes and Duration

The course is available for intake on the following date:

• 31 Aug 2026 (Block 5) The course duration is 4 weeks.

University Level Expertise

The course is taught by Dr. Caryn Coatney, a Journalism Lecturer at the University of Southern Queensland, with extensive experience in investigative news journalism and communication.

Course Credit

This Microcredential represents 0.25 units towards the 1.0 full unit course of credit. Connecting with Audience can be taken as a stand-alone course or combined with other Microcredentials to achieve a total of 1.0 unit of credit.

Other Microcredentials in the Stack

The other three Microcredentials in this stack are:

• UPC5012 Generating Social Media
• UPC5013 Creating Credible Content
• UPC5014 Crafting Professional Publications

Credit Eligibility

To be eligible to apply credit to a program, students must first meet all program admission requirements and successfully complete four UniSQ UpSkill courses from the same course stack.

Course Information

• Location: Online
• Cost: AUD 882.50
• Duration: 4 weeks
• Future Intakes: Next intake: 31 Aug 2026 (Block 5)