PR Tools for Making Sense of Chaos

Course Overview

This course examines the framework that guides change communication campaigns, providing the foundation for a change communication campaign. The course has a four-week teaching period, requiring approximately 40 hours of learning. All course learning materials are available on demand.

Course Objectives

By the end of the course, students will be able to generate and articulate a public relations campaign leveraging a range of communication tools, encompassing objectives, strategy, tools, implementation schedules, and a budget.

Course Topics

• Theory of change communications
  • Analysis of target publics
  • Targets, goals, and objectives for campaigns
  • Developing themes and key messages

Assessment

To be eligible for a digital badge for this course, students must successfully complete an assessment, which includes:

• A data analysis, goals, and recommendations
• This optional assessment is due at the beginning of week 7

Course Level

The material for this course has been designed for students who have already demonstrated a high level of skill in the subject matter. Students must have relevant experience and/or have studied the course material before (at a competent level).

Intakes

Students have the option to begin this short course on the following dates:

• 06 Jul 2026 (Block 4)

Course Credit

This Microcredential represents 0.25 units towards 1.0 unit of credit. The Microcredential can be taken as a stand-alone course or combined with other Microcredentials offered by UniSQ to achieve a total of 1.0 unit of credit. Partial credit cannot be awarded.

Course Details

• Location: Online
• Cost: AUD 882.50
• Duration: 4 weeks
• Future Intakes: Next intake: 06 Jul 2026 (Block 4)