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PR Research and Analytics

University of Southern Queensland
Toowoomba , Australia
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Students
Tuition Fee
Not Available
Start Date
Not Available
Medium of studying
Fully Online
Duration
Not Available
Details
About Program
About University
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Details
Program Details
Degree
Courses
Major
Marketing | Public Relations | Communications Technology
Area of study
Business and Administration | Information and Communication Technologies
Education type
Fully Online
Course Language
English
Intakes
Program start dateApplication deadline
2023-07-01-
About Program

Program Overview

PRL2012 PR Research and Analytics

Course Details

  • Units: 1
  • School or Department: School of Humanities & Communication
  • Grading basis: Graded
  • Course fee schedule: Not specified

Requisites

Students who have completed PRL3012 are not permitted to enrol in PRL2012.


Overview

The ability to conduct and analyse public relations research and analytics is essential for graduates entering the profession. This course advances your PR knowledge and skills and expands these into planning, conducting, applying and evaluating PR research and analytics analysis.


In this course, you will use analytics as a driver for public relations professional practice. You will develop skills in using analytics as a tool to manage specific PR problems, and to produce effective and targeted PR solutions to meet client needs. You will learn how to conduct qualitative and quantitative research; and how to collect data using observation, in-depth interviews, surveys and focus groups. It also develops skills and knowledge required for analysis of data such as stakeholder mapping, issues and opinion monitoring, social analytics, and the ethical considerations involved in PR research.


Course Offers

  • Study period: Semester 2, 2023
  • Mode: Online
  • Campus: Not specified

University Information

The University of Southern Queensland acknowledges the traditional custodians of the lands and waterways where the University is located. Further, we acknowledge the cultural diversity of Aboriginal and Torres Strait Islander peoples and pay respect to Elders past, present and future.


Program Areas

The program covers areas such as:


  • Public relations research and analytics
  • Planning, conducting, applying and evaluating PR research and analytics analysis
  • Qualitative and quantitative research methods
  • Data collection using observation, in-depth interviews, surveys and focus groups
  • Stakeholder mapping, issues and opinion monitoring, social analytics
  • Ethical considerations in PR research

Institutional Details

  • CRICOS: QLD 00244B, NSW 02225M
  • TEQSA: PRV12081
  • The University of Southern Queensland is a member of the Regional Universities Network.
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