Program Overview
Certificate in Digital Marketing
The Certificate in Digital Marketing is aligned with the Online Marketing Certified Professional (OMCP) standards to ensure that it is comprehensive and relevant. Digital marketing helps organizations promote and sell products and services through online marketing methods such as social media messaging, website ads, Facebook marketing campaigns, Google Adwords, and more.
Certificate Description
This certificate covers the strategic issues, marketing methods and tactics, industry terminology, and best practices. Each of the nine courses offers examples, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material. The courses include:
- Digital Marketing Strategy
- Content Marketing
- Social Media Marketing
- Marketing Automation
- Web Analytics
- Search Engine Optimization (SEO)
- Paid Search/Pay Per Click Advertising (PPC)
- Mobile Marketing
- Conversion Rate Optimization
Key Features
The Digital Marketing Certificate has the following key features:
- Expert-supported
- Mobile-friendly
- Accessible
- Badge and credit-awarding
- Games & Flashcards
- Video content
- Real-world case studies
- Audio-enabled in app
Program Details
- Cost: $549.00
- Total PDUs/Contact Hours: 10.5
- Strategic & Business Management PDUs: 4.75
- Technical PM PDUs: 5.75
- CEUs: 3 (Contact Hours: 28)
- HRCI credits: 16 (Specified - Strategic Business)
- Access Time: 365 days
Refund Policy
You may request a refund up to 5 days from the purchase date. The registration fee will only be refunded if less than 10% of each course in the certificate has been completed.
Notes
All courses in this certificate have an "Ask the Expert" feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours. This course does not require any additional purchases of supplementary materials. Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEU credit. Learners will have three attempts at all graded assessments.