Program Overview

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Public Relations & Strategic Communication Program

The Public Relations & Strategic Communication program is designed to provide students with a comprehensive education in the principles and practices of public relations and strategic communication.

Required Courses for All Communication Majors

The following courses are required for all communication majors:

• COMM 1020 HU Principles of Public Speaking (3 credits)
• COMM 1130 Media Writing (3 credits)
• COMM 2110 HU CEL Interpersonal and Small Group Communication (3 credits)
• COMM 3000 Communication Theory (3 credits)
• COMM 3150 Communication Research Methods (3 credits)
• COMM 3650 Communication Law (3 credits)
• COMM 4890 INT Communication Internship (3 credits)
• COMM 4990 Senior Seminar (3 credits)

Required Courses for Public Relations & Strategic Emphasis

The following courses are required for the Public Relations & Strategic Emphasis:

• COMM 3892 INT Advances Cooperative Work Experience with Public Relations (1-3 credits)
• COMM 3840 Data Visualization and Storytelling (3 credits)
• COMM 3350 Visual Communication (3 credits)
• COMM 3400 Introduction to Public Relations & Strategic Communication (3 credits)
• COMM 3440 Public Relations Writing (3 credits)
• COMM 3850 Advertising (3 credits)
• COMM 4400 INT Public Relations Media and Campaigns (3 credits)

Electives for Public Relations & Strategic Communication

Students must choose 9 credits from the following electives:

• COMM 1500 Introduction to Mass Communication (3 credits)
• COMM 2200 Multi-Camera Production and Performance (3 credits)
• COMM 2250 HU Essentials of Digital Media (3 credits)
• COMM 2400 Social Media for Communicators (3 credits)
• COMM 2820 Podcast Production (3 credits)
• COMM 3080 Intercultural Communication (3 credits)
• COMM 3090 Gender and Communication (3 credits)
• COMM 3100 Small Group Facilitation and Leadership (3 credits)
• COMM 3120 Advanced Public Speaking (3 credits)
• COMM 3130 News Reporting and Writing (3 credits)
• COMM 3220 Editing (3 credits)
• COMM 3460 Public Relations and Social Media (3 credits)
• COMM 3550 Organizational Communication (3 credits)
• COMM 3740 Writing for Screen (3 credits)
• COMM 3820 Persuasive Communication (3 credits)
• COMM 3840 Data Visualization and Storytelling (3 credits)
• COMM 3892 INT Advanced Cooperative Work Experience with Public Relations (1-3 credits)

Non-Communication Requirement

The following non-communication course is required:

• MKTG 3010 Marketing Concepts and Practices (3 credits)

Tracks for Public Relations & Strategic Communication

Students must complete a minor approved by their academic advisor or one of the following tracks:

Copy Writing

• ENGL HU/EDI 2220 Introduction to Fiction (3 credits)
• ENGL CA/CW 2250 Introduction to Creative Writing (3 credits)
• ENGL 3030 Structure of English (3 credits)
• ENGL 3050 Grammar, Style, and Usage for Advanced Writing (3 credits)
• ENGL 3250 CW Advanced Fiction Writing (3 credits)
• ENGL 3280 Biographical Writing (3 credits)
• ENGL 3350 Studies in Literary Genres (3 credits)
• WEB 1400 Web Design and Usability (3 credits)
• WEB 2220 Digital Publishing (3 credits)
• WEB 2300 Video Editing (3 credits)

Health Care Public Relations

• HAS 3020 Healthcare Marketing (3 credits)
• HLTH 2700 Consumer Health (3 credits)
• HLTH 3000 Foundations of Health Promotion (3 credits)
• HLTH 3100 Applications of Technology in Health Promotion (3 credits)
• HLTH 3150 Community Health Agencies and Services (3 credits)
• HLTH 4150 Needs Assessment & Planning Health Promotion Programs (4 credits)
• HTHS 1101 Medical Terminology (2 credits)
• MKTG 3100 Consumer Behavior (3 credits)

International Public Relations

• Required: ACTG 2010 Survey of Accounting (3 credits)
• BSAD 1010 Introduction to Business (3 credits)
• MGMT 3550 The Cultural Environment of International Business (3 credits)
• MGMT 4300 Leadership and Group Effectiveness (3 credits)
• MGMT 3010 Organizational Behavior and Management (3 credits)
• MKTG 3100 Consumer Behavior (3 credits)
• POLS 2100 SS GLB Introduction to International Politics (3 credits)
• POLS 3210 GLB Politics in the European Union (3 credits)
• POLS 4190 GLB Theories of International Politics (3 credits)
• PSY 3100 Psychology of Diversity (3 credits)

Marketing

• Required: ACTG 2010 Survey of Accounting (3 credits)
• BSAD 1010 Introduction to Business (3 credits)
• HAS 3020 Healthcare Marketing (3 credits)
• MKTG 3100 Consumer Behavior (3 credits)
• MKTG 3200 Selling and Sales Management (3 credits)
• MKTG 3500 Services and Sports Marketing (3 credits)
• MGMT 3010 Organizational Behavior and Management (3 credits)

Visual Communication

• ART 1120 Design Concepts (3 credits)
• ART 2430 Introduction to Graphic Design (3 credits)
• ART 2435 Graphic Design Practice (3 credits)
• ART 3430 Typography and Publication Design (3 credits)
• ART 3435 Web Graphic Design (3 credits)
• WEB 1010 Exploring Web and User Experience (3 credits)
• WEB 1400 Web Graphic Design (3 credits)
• WEB 2200 Image Editing (3 credits)
• WEB 2300 Video Editing (3 credits)