Program Overview

MSc Digital Marketing

The MSc Digital Marketing is a postgraduate program designed to equip students with the knowledge and skills required to succeed in the digital marketing landscape. The program focuses on integrating emerging technologies and digital platforms into game-changing marketing strategies.

About the Program

The MSc Digital Marketing program is designed to provide students with a comprehensive understanding of digital marketing concepts, principles, and applications. The program covers critical knowledge areas, including digital and business strategy, brand building, and data-driven decision making.

Entry Requirements

To be eligible for the MSc Digital Marketing program, applicants must meet the following requirements:

• A minimum of 2:2 honors degree from a UK or recognized international university
• An equivalent qualification at level 6 or above
• English language requirements: applicants must provide proof of their ability to communicate and engage in English effectively in an academic setting

Course Details

The MSc Digital Marketing program is available in two formats:

• Full-time: 12 months
• Full-time with Professional Development Planning (PDP): 18 months The program starts in September, January, and May, and the study method is face-to-face.

Course Structure

The program is divided into three terms:

Term 1

• Academic and Assessment Support (0 credits)
• Professional and Digital Skills for Marketing Practitioners (30 credits)
• Search Marketing and Demand Generation (15 credits)
• Social Media Marketing (15 credits)

Term 2

• Digital Marketing Analytics and Planning (30 credits)
• Digital Business Strategy and Management (30 credits)

Term 3

• Brand Building in the Digital Age (15 credits)
• Data-Driven Decisions in Marketing (15 credits)
• Digital Marketing Consultancy Project (30 credits)

Professional Development Planning (PDP)

The 18-month program includes PDP, which provides students with additional support and skills workshops to enhance their post-study work visa opportunities and set themselves up for success in the global job market.

Fees and Funding

The tuition fees for the MSc Digital Marketing program are:

• Ł18,100.00 (full-time)
• Ł22,700.00 (full-time with PDP) A deposit of Ł350 is required to secure a place on the program.

Why Study at BPP University?

BPP University offers a range of benefits, including:

• A strong international student community
• Access to leading certifications from global vendors
• Connections with global law firms, banks, and businesses
• A culturally diverse study environment
• Comprehensive onboarding, arrival support, and dedicated academic support tutors

Career Opportunities

The MSc Digital Marketing program prepares students for a range of career opportunities, including:

• Marketing leader
• Brand management
• Content strategy
• Digital marketing specialist

Learning Support

BPP University provides a range of learning support services, including:

• Academic support
• Career guidance
• Language support
• Disability support

Study Locations

The MSc Digital Marketing program is available at the London East (Portsoken) study center.