Program Overview

Master of Science in Marketing Analytics (M.S.)

The Master of Science in Marketing Analytics (M.S.M.A.) program is a competitive graduate program that offers a holistic approach to marketing analytics. The program is designed to provide students with the skills and knowledge necessary to succeed in the field of marketing analytics.

Admission

Admission to the M.S.M.A. program is based on a holistic assessment of the individual merits of each applicant, including quantitative ability, potential contribution to the classroom experience, and qualities of good character. To apply, students must submit the following:

• The PLU graduate application
• A current résumé detailing work experience and community service
• All official transcripts from higher education institutions
• International transcripts should be translated into English, and in some cases, a professional transcript evaluation may be required
• Statement of Professional Goals and Quantitative Skills
• Official Graduate Management Assessment Test (GMAT) or Graduate Record Exam (GRE) (Optional)
• Two letters of recommendation
• Application Fee

International applications must also submit:

• TOEFL or IELTS score report (determination of English proficiency is at the sole discretion of PLU)
• I-20 Evaluation Documents
• Declaration of Finances

An interview with the M.S.M.A. Graduate Admission Committee may be requested.

Program Requirements

The M.S.M.A. program requires 36 semester hours of coursework, which includes:

• Fall Semester (16 semester hours)
  • BMMA 502: Marketing Strategy and Consumer Behavior (4)
  • BMMA 504: Quantitative Marketing Research (4)
  • BMMA 508: Qualitative Marketing Research (4)
  • BMMA 587/588/589: Special Topics in Marketing Analytics (4)
• January Term (4 semester hours)
  • BMMA 598: Graduate Research Project in Marketing (4)
• Spring Semester (16 semester hours)
  • BMMA 524: Advanced Research Methods (4)
  • BMMA 526: Big Data and Digital Analytics (4)
  • BMMA 530: Data Mining (4)
  • BMMA 599: Graduate Research Project in Marketing II (4)

Graduate Courses

The M.S.M.A. program offers a range of graduate courses, including:

• BMMA 502: Marketing Strategy and Consumer Behavior
• BMMA 504: Quantitative Marketing Research
• BMMA 508: Qualitative Marketing Research
• BMMA 524: Advanced Research Methods
• BMMA 526: Big Data and Digital Analytics
• BMMA 528: Consumer Behavior and Customer Relationship Management (CRM)
• BMMA 530: Data Mining
• BMMA 577: Project Management
• BMMA 587: Special Topics in Marketing Analytics
• BMMA 588: Special Topics in Marketing Analytics
• BMMA 589: Special Topics in Marketing Analytics
• BMMA 598: Graduate Research Project in Marketing I
• BMMA 599: Graduate Research Project in Marketing II

Repeat Policy

Master of Science in Marketing Analytics students may repeat an M.S.M.A. course one time. The cumulative grade point average is computed using the highest of the grades earned. Credit toward graduation is allowed only once. Under exceptional circumstances, a student may appeal to the dean to repeat a course a second time.

Fast Track Admission

Fast Track is an abbreviated application process to the School of Business graduate programs. Students and recent alumni from PLU or other AACSB accredited schools, from any major, may be eligible to apply via this process. Applications may be submitted at any time during undergraduate studies. Eligible candidates remain admitted, provided that they complete their undergraduate degree.