Program Overview

Master of Science in Marketing Research (M.S.M.R.)

The Master of Science in Marketing Research (M.S.M.R.) program is a competitive graduate program that offers a comprehensive education in marketing research. The program is designed to provide students with the skills and knowledge necessary to succeed in the field of marketing research.

Admission

Admission to the M.S.M.R. program is based on a holistic assessment of the individual merits of each applicant, including quantitative ability, potential contribution to the classroom experience, and qualities of good character. To apply, students must submit the following:

• The PLU graduate application
• A current résumé detailing work experience and community service
• All official transcripts from higher education institutions
• International transcripts should be translated into English, and in some cases, a professional transcript evaluation may be required
• Statement of Professional Goals and Quantitative Skills
• Official Graduate Management Assessment Test (GMAT) or Graduate Record Exam (GRE) score report
• Two letters of recommendation
• Application Fee

International applications must also submit:

• TOEFL or IELTS score report
• I-20 Evaluation Documents
• Declaration of Finances

An interview with the M.S.M.R. Graduate Admission Committee may be requested.

Program Requirements

The M.S.M.R. program requires 38 semester hours of coursework, which includes:

• Fall Semester (16 semester hours)
  • BMMR 502: Marketing Strategy (4)
  • BMMR 504: Quantitative Marketing Research (4)
  • BMMR 506: Sampling and Experimental Design (4)
  • BMMR 508: Qualitative Marketing Research (4)
• January Term (2 semester hours)
  • BMMR 598: Graduate Research Project in Marketing (2)
• Spring Semester (16 semester hours)
  • BMMR 524: Advanced Research Methods (4)
  • BMMR 526: Big Data and Digital Analytics (4)
  • BMMR 528: Consumer Behavior and Customer Relationship Management (CRM) (4)
  • BMMR 530: Data Mining (4)
• Summer Term (4 semester hours)
  • BMMR 599: Graduate Research Project in Marketing II (4)

Graduate Courses

The M.S.M.R. program offers a range of graduate courses, including:

• BMMR 502: Marketing Strategy
• BMMR 504: Quantitative Marketing Research
• BMMR 506: Sampling and Experimental Design
• BMMR 508: Qualitative Marketing Research
• BMMR 524: Advanced Research Methods
• BMMR 526: Big Data and Digital Analytics
• BMMR 528: Consumer Behavior and Customer Relationship Management (CRM)
• BMMR 530: Data Mining
• BMMR 587: Special Topics in Marketing Research
• BMMR 588: Special Topics in Marketing Research
• BMMR 589: Special Topics in Marketing Research
• BMMR 598: Graduate Research Project in Marketing I
• BMMR 599: Graduate Research Project in Marketing II

Repeat Policy

Master of Science in Marketing Research students may repeat an M.S.M.R. course one time. The cumulative grade point average is computed using the highest of the grades earned. Credit toward graduation is allowed only once. Under exceptional circumstances, a student may appeal to the dean to repeat a course a second time.

Fast Track Admission

Fast Track applications are for PLU students or recent graduates, from any major, wishing to attend the School of Business graduate school. Students may apply at any time during their PLU experience. Candidates, who meet the Fast Track criteria, remain admitted to a master's program at PLU provided that they complete their PLU degree with at least minimum qualifications. Please contact the appropriate graduate program director for details.