Program Overview

Business Analytics and Information Systems, BBA

The Business Analytics and Information Systems (BAIS) major is designed for students to develop skills and knowledge needed to implement and oversee data-driven business decisions using information systems. This includes collecting and managing data, forming inferences and predictions from data, and making optimal and robust decisions. Business analytics makes extensive use of data visualization, data mining, and optimization, with applications spanning all functional areas.

Program Description

Students of Business Analytics and Information Systems are ideally suited to enter the dynamic world of business in roles such as business analyst, business intelligence analyst, consulting, systems analyst, database administrator, and many others. This major is offered on the Island Campus, and students should complete the Business Foundation Curriculum in their freshman and sophomore years.

Student Learning Goals and Objectives

• G1. To Be Effective Communicators
  • CG1.O1 Demonstrate the ability to write professionally
  • CG1.O2 Prepare and deliver professional presentations
  • CG1.O3 Practice professional interactions
• G2. To Be Competent in Business Practices
  • CG2.O1 Demonstrate key concepts in business disciplines
  • CG2.O2 Use technology to analyze relevant data
• G3. To Be Good Decision Makers
  • CG3.O1 Identify key factors for decision making
  • CG3.O2 Analyze alternative solutions and make a decision
• G4. To Be Good Citizens
  • CG4.O1 Identify ethical concepts In addition, all Business Analytics and Information Systems Majors will demonstrate basic knowledge of Business Analytics and Information Systems theories and an understanding of how to apply concepts correctly.

General Requirements

• Core Curriculum Program: 42 hours
• First-Year Seminars (when applicable): 0-2 hours
• Business Core: 45 hours
• Business Analytics and Information System Major Requirements: 24 hours
• Electives: 9 hours
• Total Credit Hours: 120-122 hours

Program Requirements

Course List

• Full-time, First-Year Students:
  • UNIV 1101 University Seminar I
  • UNIV 1102 University Seminar II
• Core Curriculum Program:
  • ECON 2301 Macroeconomics Principles
  • MATH 1324 Mathematics for Business and Social Sciences
• Business Core:
  • BUSI 0011 COB Orientation
  • ACCT 2301 Financial Accounting
  • ACCT 2302 Managerial Accounting
  • BAIS 2301 Computer Applications in Business
  • BAIS 3310 Management Information Systems Concepts
  • BAIS 3311 Data Analysis and Statistics
  • BLAW 3310 Legal Environment of Business
  • ECON 2302 Microeconomics Principles
  • FINA 3310 Financial Management
  • MATH 1325 Calculus for Business & Social Sciences
  • MGMT 3310 Principles of Management
  • MGMT 3315 Business Communications
  • MGMT 4388 Business Strategy
  • MKTG 3310 Principles of Marketing
  • OPSY 4314 Operations Management
• International Business Course:
  • Select one of the following depending on major
• Business Analytics and Information Systems Major Requirements:
  • BAIS 3320 Database Management
  • BAIS 3330 Programming in Business Analytics
  • BAIS 3340 Business Intelligence and Analytics
  • BAIS 4310 Decision Modeling in Business
  • BAIS 4320 Data Mining for Business Intelligence
  • BAIS 4330 Predictive Analytics

Business Analytics and Information Systems Electives

Select 6 hours from the following:

• ACCT 3365 Data Analytics for Accounting
• BAIS 3350 Systems Analysis and Design
• BAIS 3360 Business Data Communication and Networking
• BAIS 4325 Electronic Commerce Management
• BAIS 4340 Website Development for Business
• BAIS 4350 IT Project Management
• BAIS 4360 Big Data Analytics
• BAIS 4390 Current Topics in Business Analytics and Information Systems
• BAIS 4396 Directed Individual Study
• BAIS 4398 Internship in Business Analytics and Information Systems
• ECON 4310 Introduction to Econometrics
• MKTG 4320 Marketing Research

Course Sequencing Plan of Study Grid

First Year

• Fall:
  • BUSI 0011 COB Orientation
  • Creative Arts Core Requirement
  • ECON 2301 Macroeconomics Principles
  • HIST 1301 U.S. History to 1865
  • Life & Physical Science Core Requirement
  • UNIV 1101 University Seminar I
  • ENGL 1301 Writing and Rhetoric I
• Spring:
  • COMM 1311 Foundation of Communication
  • HIST 1302 U.S. History Since 1865
  • ECON 2302 Microeconomics Principles
  • Language, Philosophy & Culture Core Requirement
  • MATH 1324 Mathematics for Business and Social Sciences
  • UNIV 1102 University Seminar II

Second Year

• Fall:
  • ACCT 2301 Financial Accounting
  • Business Elective
  • Component Area Option Core Requirement
  • MATH 1325 Calculus for Business & Social Sciences
  • POLS 2305 U.S. Government and Politics
• Spring:
  • ACCT 2302 Managerial Accounting
  • Component Area Option Core Requirement
  • Life & Physical Science Core Requirement
  • BAIS 2301 Computer Applications in Business
  • POLS 2306 State and Local Government

Third Year

• Fall:
  • BAIS 3311 Data Analysis and Statistics
  • BAIS 3310 Management Information Systems Concepts
  • BAIS 3320 Database Management
  • BAIS 3330 Programming in Business Analytics
  • BLAW 3310 Legal Environment of Business
• Spring:
  • FINA 3310 Financial Management
  • MKTG 3310 Principles of Marketing
  • BAIS 3340 Business Intelligence and Analytics
  • BAIS 4310 Decision Modeling in Business
  • BAIS Elective

Fourth Year

• Fall:
  • MGMT 3310 Principles of Management
  • OPSY 4314 Operations Management
  • International Business Course
  • BAIS 4320 Data Mining for Business Intelligence
  • MGMT 3315 Business Communications
• Spring:
  • BAIS 4330 Predictive Analytics
  • BAIS Elective
  • Upper Level Business Elective
  • MGMT 4388 Business Strategy
  • Non Business Elective

Courses

• BAIS 2301 Computer Applications in Business: Survey of modern business computer hardware, software, and applications.
• BAIS 3310 Management Information Systems Concepts: Provides an understanding of the importance of computer-based information in the success of the firm.
• BAIS 3311 Data Analysis and Statistics: A study of descriptive statistics, probability distributions, the normal distribution, confidence intervals, and hypothesis testing.
• BAIS 3320 Database Management: Concepts and methodology of data base planning, design, development, and management.
• BAIS 3330 Programming in Business Analytics: Introduces students to the fundamental techniques used in the development and programming of software applications.
• BAIS 3340 Business Intelligence and Analytics: Overview of important concepts of business intelligence and the use of analytics.
• BAIS 3350 Systems Analysis and Design: Develops ability to analyze an existing information system within an organization.
• BAIS 3360 Business Data Communication and Networking: Characteristics of contemporary business data communication components.
• BAIS 4310 Decision Modeling in Business: Introduction to prescriptive analytic tools and techniques.
• BAIS 4320 Data Mining for Business Intelligence: Designed to prepare business professionals to harness the potential of data.
• BAIS 4325 Electronic Commerce Management: A broad overview of electronic commerce topics.
• BAIS 4330 Predictive Analytics: Predictive analytics involves extracting useful information from historical data.
• BAIS 4340 Website Development for Business: Provides an understanding of the principles and techniques for client-side web development.
• BAIS 4350 IT Project Management: Covers issues related to managing projects in organizations.
• BAIS 4360 Big Data Analytics: Designed to provide a basic understanding of what big data analysis entails.
• BAIS 4390 Current Topics in Business Analytics and Information Systems: Selected topics for special study related to business analytics and information systems.
• BAIS 4396 Directed Individual Study: Individual supervised study and a final report.
• BAIS 4398 Internship in Business Analytics and Information Systems: Supervised practical experience in business computer systems.