Program Overview

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Program Overview

The Bachelor of Science in Sport Management (BSSM) is designed for students who desire a broad background in sport management. The program covers comprehensive industry knowledge with a focus on sport governance, marketing, finance, and administration, preparing graduates for employment in various private, nonprofit, and public sport settings.

Program Description

The BSSM curriculum was developed in accordance with the Commission on Sport Management Accreditation (COSMA) and aims to become the first COSMA-accredited program among Hispanic-Serving Institutions (HSIs). The program offers both traditional, blended, and online, as well as full-time and part-time degree completion options.

Student Learning Outcomes

Students will demonstrate an understanding of the principles and practices common to the functional areas of sport management and meet the following learning outcomes:

• Understand the fundamental principles of the sport industry and sport management.
• Demonstrate a breadth of knowledge of the functional areas in sport management.
• Identify and discuss various aspects of the sport management environment from legal, social, technological, and environmental perspectives.
• Integrate classroom knowledge with professional responsibilities in on-the-job settings in sport.
• Develop skills to solve innovation challenges and apply students' knowledge into action in the sport management field.

Program Requirements

General Requirements

• Core Curriculum Program: 42 hours
• First-Year Seminars (when applicable): 0-2 hours
• Sport Management Major Requirements: 36 hours
• Sport Management Special Emphasis: 24 hours
• Sport Management Directive Electives: 18 hours
• Total Credit Hours: 120-122 hours

Program Requirements Details

Students majoring in Sport Management must complete all sport management or kinesiology-related courses with a grade of "C" or better.

Course List

• SMGT 2314: Introduction to Sport Management (3 hours)
• SMGT 2315: Sport and Social Issues (3 hours)
• SMGT 3320: Sport Communication (3 hours)
• SMGT 3325: Governance and Ethics in Sport (3 hours)
• SMGT 3330: Promotion of Sport (3 hours)
• SMGT 3335: Legal Issues in Sport (3 hours)
• SMGT 3366: Managing Sport and Leisure Services (3 hours)
• SMGT 3367: Sport Tourism (3 hours)
• SMGT 4308: Sport Facilities and Event Management (3 hours)
• SMGT 4309: Finance Management in Sport (3 hours)
• SMGT 4351: Sport Entrepreneurship (3 hours)
• SMGT 4365: Managing Personnel in Sport Organizations (3 hours)
• SMGT 4693: Professional Field Experiences I (6 hours)
• SMGT 4694: Professional Field Experiences II (6 hours)

Course Descriptions

SMGT 2301: Practicum in Sport Organization I

This course exposes sport management majors to the profession by working with and assisting an organization in the sport or recreational industry.

SMGT 2314: Introduction to Sport Management

The study of operating principles for programs in intercollegiate athletics, professional sports, recreational sports, and community sport associations.

SMGT 2315: Sport and Social Issues

Students examine the psychosocial and ethical factors involved in effective sport management, including race, gender, social class, politics, religion, and other factors that affect sport in society.

SMGT 3301: Practicum in Sport Organization II

This course provides advanced practice and participation in working in the sport and recreational industry, building on the competencies developed in SMGT 2301.

SMGT 3320: Sport Communication

The purpose of this course is to explore sport communication theories and their relation to current issues and topics within the sport communication realm.

SMGT 3325: Governance and Ethics in Sport

This course provides knowledge and awareness of the structures, rules, and laws governing various sport organizations and participants.

SMGT 3330: Promotion of Sport

This course provides the sport manager with an understanding of the main marketing issues within the sport industry, with special emphasis on the application and assessment of marketing sport within the private and public sectors.

SMGT 3335: Legal Issues in Sport

Provides general knowledge of the judicial system and current legal issues in sport, including risk management, eligibility, discrimination, drug testing, and Title IX.

SMGT 3366: Managing Sport and Leisure Services

Introduction to issues related to managing sport and leisure services in various settings, such as universities, municipal recreation, corporate wellness centers, government, or private sectors.

SMGT 3367: Sport Tourism

The course provides an introduction to sport events from a tourism strategic planning/marketing perspective, examining sport event production strategies for tourism and their impacts on event stakeholders.

SMGT 4301: Sport Business Management

This course equips students with a comprehensive understanding of the business of sport, examining contemporary business issues that influence the sport industry and the people who manage sport organizations.

SMGT 4302: Sport for Development

This course introduces students to sport for social change, often referred to as Sport-for-Development-and-Peace, developing practical and theoretical knowledge of this field.

SMGT 4308: Sport Facilities and Event Management

This course focuses on the major components of both facility and event management, providing a working knowledge of how to manage sport facilities and plan, manage, implement, and evaluate sport events.

SMGT 4309: Finance Management in Sport

This course provides knowledge of financial planning and administration, including basic budget terminology, sources of financing for operating and capital expenditures, expenditure policies, auditing, and the grant process.

SMGT 4351: Sport Entrepreneurship

This course provides an analysis of entrepreneurship in sport and the sport industry, emphasizing the structure and framework of entrepreneurial endeavors and the theory and practice of entrepreneurs in sport.

SMGT 4365: Managing Personnel in Sport Organizations

This course expands the student's understanding of various management techniques and their application to sport organizations and administration, including organizational behavior, human resources management, and labor policies.

SMGT 4693: Professional Field Experiences I

The professional field experience provides the student with the opportunity to apply knowledge and theory related to kinesiology, health, physical fitness, and sport, integrating classroom knowledge with professional responsibilities.

SMGT 4694: Professional Field Experiences II

This course provides additional opportunities for students to apply knowledge and theory related to kinesiology, health, physical fitness, and sport, gained in SMGT 4693, with a minimum of 150 hours of field experience.