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Bachelors

Promotional Strategy

Nebraska Wesleyan University
Lincoln , United States
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Program Details
Degree
Bachelors
Major
Advertising | Marketing | Public Relations
Area of study
Business and Administration
Course Language
English
About Program

Program Overview

University Program Information

The university offers various programs for undergraduate and graduate students.


Undergraduate Programs

Majors

  • Organizational Leadership and Communication (B.S.)

Minors

  • Marketing
  • Public Relations

Departments/Programs

  • Business (Adult Undergraduate)
  • Business, Accounting and Economics (Undergraduate)

Course Details

BUSAD 3400 Promotional Strategy

This course focuses on developing the appropriate mix of promotional tools used in marketing communications, including advertising, sales promotions, public relations, sponsorship, point of purchase, and personal selling. It examines the relationship of promotional strategies to the communication process. Students develop an integrated marketing communications plan for an area business.


Prerequisite

  • Grade of "C-" or better in BUSAD 2000 Principles of Marketing.

Availability

  • Normally offered each spring semester.

BUSAD 2000 Principles of Marketing

This course introduces students to the role of marketing in society, covering the fundamentals of strategic marketing planning and the development of the marketing mix. Topics include buyer behavior, market segmentation, distribution, pricing policies, communication strategies, and product development.


Availability

  • Normally offered each semester.

Academic Policies and Procedures

The online version of the Nebraska Wesleyan University catalog supersedes any printed catalog or PDF version as the official catalog of NWU. NWU reserves the right to make changes in the regulations and offerings announced in this official online version, as circumstances require. It is expected that the only changes will be the correction of errors and the inclusion of new courses and programs approved during the academic year.


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