Program Overview

University Programs

The university offers a range of undergraduate and graduate programs.

Undergraduate Programs

Majors

• Accounting (B.A., B.S.)
• Business Administration (B.A., B.S.)
• Digital Marketing (B.A., B.S.)
• Financial Planning (B.A., B.S)
• International Business (B.A.)
• Project Management (B.A., B.S.)

Majors for Adult Students

• Business Administration (B.S)

Course Descriptions

BUSAD 4800 Strategic Management

This course integrates all prior accounting, business, and economics courses as final preparation for the student's entry into the business world or graduate studies. Case studies and computer simulations are utilized to enable students to gain an understanding of business operations and the application of business principles.

Prerequisites

• Senior standing
• Business Administration, Accounting, or Economics majors
• Grades of "C-" or better in ACCT 1310 Principles of Accounting I, ACCT 1320 Principles of Accounting II, ECON 1530 Macroeconomic Principles, ECON 1540 Microeconomic Principles, and BUSAD 2500 Principles of Management and BUSAD 2000 Principles of Marketing
• Permission of the instructor
• A 1000- or 2000-level writing-instructive course

ACCT 1310 Principles of Accounting I

This is an introduction to the basic accounting model and the framework for developing financial statements. The major focus is on the study of generally accepted accounting principles as they apply to the measurement of income and the presentation of a firm's financial position.

ACCT 1320 Principles of Accounting II

The role of accounting in the formation and capitalization of corporations is studied. Other topics include cash flow, analysis and interpretation of financial statements, and basic managerial accounting.

Prerequisites

• Grade of "C-" or better in ACCT 1310 Principles of Accounting I

ECON 1530 Macroeconomic Principles

An examination of the macroeconomic theories, problems, and policies of the U.S. economy. Topics include supply and demand, a description of the main sectors of the economy, and the role of government in stabilizing the economy with monetary and fiscal policies.

ECON 1540 Microeconomic Principles

An examination of the microeconomic theories, problems, and policies of the U.S. economy. Topics include the theory of the firm, market structures, and current economic issues such as income distribution, antitrust policy, poverty, the farm problem, and international trade.

Recommended Prerequisites

• ECON 1530 Macroeconomic Principles

BUSAD 2500 Principles of Management

An introduction to management theory and practice. Students explore the history of management and the environment in which managers operate. Classroom discussion focuses on the basic managerial functions of planning, organizing, leading, and controlling.

BUSAD 2000 Principles of Marketing

Students examine the role of marketing in society with an introduction to the fundamentals of strategic marketing planning and the development of the marketing mix. Topics include buyer behavior, market segmentation, distribution, pricing policies, communication strategies, and product development.

Archway Curriculum

The Archway Curriculum includes several components, such as:

• Integrative Core: Power Thread
• Essential Connections: Writing Instructive
• Foundational Literacies: Scientific Investigations: Social Science
• Integrative Core: Going Global Thread

Academic Policies and Procedures

The university has various academic policies and procedures in place, including admission requirements, financial information, and degree and program requirements.

Graduate Programs

The university also offers graduate programs, with their own admission requirements, financial information, and degree requirements.

General Education

The General Education program at the university is known as the Archway Curriculum, which includes several components such as Archway Curriculum for Adult Undergraduate Program and Archway Curriculum.

Certificates and Academic Recognition

The university offers various certificates and academic recognition opportunities for students.

Special Academic Programs and Opportunities

The university provides special academic programs and opportunities for students, including academic calendars and faculty information.