Program Overview

MS Sport Management Program

The University of West Alabama offers an online Master of Science in Sport Management degree. This program is designed to provide students with expertise in analytics, human resource management, and administration, preparing them for leadership roles in the sport management field.

Program Overview

The MS Sport Management program focuses on preparing graduates with skills in business, communication, sales, and marketing. With support from faculty members who possess a wide range of business and administration expertise, students gain the knowledge necessary to become business leaders in sport management.

Program Outcomes

After completing the online Master of Science in Sport Management program, graduates will be able to:

• Show competency concerning general business principles related to sport management.
• Demonstrate competency with regard to using technology in presentations and special projects for overall computer and online familiarity.
• Articulate competent opinions and communicate these opinions related to current events and social topics involving sport management.
• Demonstrate competency when analyzing statistics for individual sport performance and athletic team trends.
• Appreciate and apply a community approach to coursework, class projects, and the completion of a thesis project.
• Demonstrate competency with multiple computer software programs to analyze statistics for research projects and player performance.
• Demonstrate competency in market analysis, market research, and the preparation of promotional strategies.

Program Details

• Next Start Date: May 18
• Estimated Program Length: 1 year
• Credit Hours: 30
• Course Length: 8 weeks
• Cost Per Credit: $429

Course Details

The program requires a total of 30 credit hours, consisting of:

Sport Management Area: 12-15 hours

• SM 500: Current Issues and Trends in Sport Management (3 credit hours)
• SM 538: Sport Management Analytics (3 credit hours)
• SM 540: Techniques of Research in Sport Management (3 credit hours)
• SM 598 or SM 599: Project or Thesis in Sport Management (3 or 6 credit hours)

Sport Management Electives: 12 hours

• SM 510: Ethics in Sport (3 credit hours)
• SM 532: Organization and Administration in Health and Human Performance (3 credit hours)
• SM 533: Athletic Administration Seminar (3 credit hours)
• SM 534: Sport and Exercise Legal Issues (3 credit hours)
• SM 535: Accounting and Economics in Sport (3 credit hours)
• SM 536: Event and Facility Management in Sports (3 credit hours)
• SM 537: Sport Management and Marketing (3 credit hours)
• SM 539: Sport Management Practicum (3 credit hours)
• SM 545: Governance in Sport (3 credit hours)
• SM 550: Fitness Management (3 credit hours)

Electives: 3-6 hours

• BA 560: Comparative Business Law and Ethics (3 credit hours)
• MG 540: Human Resources Management (3 credit hours)
• MK 511: Behavioral Marketing and Advertising (3 credit hours)
• MK 512: Electronic Branding and Strategy (3 credit hours)
• IMC 590: Methods of Social Media (3 credit hours)
• SM 565: Psychology and Sociology of Human Performance (3 credit hours)

Admissions

To be admitted to the master's in sport management, the applicant must meet all requirements for admission to the School of Graduate Studies.

Tuition

Graduate tuition is $429 per credit hour, with a $75 technology fee each semester. The University of West Alabama is dedicated to keeping education costs affordable and providing students with a full range of grants, scholarships, and loans.

Transfer

UWA may accept up to 6 hours at the graduate level for matching courses and curriculums in the master's in sport management program.