Program Overview

Business Administration-Marketing Program

The University of Saint Mary offers a comprehensive Business Administration-Marketing program designed to equip students with the knowledge and skills necessary to succeed in the field of marketing.

Understand the Art and Science of Marketing

Careers in marketing can be highly rewarding, providing tangible success to businesses and organizations. The University of Saint Mary's graduates are sought after for their business acumen and interpersonal skills, including communication, problem-solving, and leadership.

What Can You Do with a Marketing Degree?

With a USM degree in hand, students can pursue various career paths, including:

• Marketing
• Public Relations
• Market Research
• Advertising
• Brand Management
• Media Buying
• Promotions

The program offers flexibility, allowing students to choose their career path or create their own.

Gain Hands-on Management Experience

The University of Saint Mary's Business Learning Lab, Spiro's Cup coffee shop, provides juniors and seniors with the opportunity to apply classroom business knowledge and gain hands-on experience in various business disciplines.

Coursework

The BA-Marketing program requires an additional 30 credit hours, including:

• Principles of Microeconomics
• Principles of Macroeconomics
• Introduction to Multimedia
• Professional Social Media Communications
• Principles of Advertising
• Consumer Behavior
• Website Design and Digital Marketing
• Marketing Research with Google Analytics
• Internship in Marketing
• Strategic Marketing

The curriculum is designed to prepare students to manage, initiate, and design the processes of creating, communicating, delivering, and exchanging offerings of value to customers.

Academic Plan

The academic plan for the Business Administration-Marketing program is as follows:

Freshman Year

• Fall:
  • Saint Mary Experience
  • English Composition I
  • Quantitative Literacy: Math in the Real World
  • General Education Course
  • Principles of Management
• Spring:
  • Saint Mary Spirituality
  • English Composition II
  • Natural Science with Lab
  • General Education Course
  • Principles of Marketing

Sophomore Year

• Fall:
  • General Education Course
  • General Education Course
  • General Education Course
  • Principles of Microeconomics
  • Accounting I
• Spring:
  • General Education Course
  • Macroeconomics (Gen Ed and Major)
  • Statistics
  • Multimedia
  • Elective
  • Elective

Junior Year

• Fall:
  • Consumer Behavior
  • Data Analysis & Bus Decision Making
  • Principles of Finance
  • Website Design and Digital Marketing (odd years)
  • Elective
• Spring:
  • Legal & Ethical Aspects of Business
  • Principles of Advertising
  • Business Learning Lab
  • Professional Social Media Communications
  • Elective

Senior Year

• Fall:
  • Marketing Research (even years)
  • International Business
  • Operations Management
  • Elective
  • Elective
• Spring:
  • Internship in Marketing
  • Strategic Marketing
  • Strategic Management and Ethics
  • Elective
  • Elective

Meet the Faculty

The Business Administration-Marketing program is led by experienced faculty members, including:

• David Pullin, MBA, Instructor of Marketing and Management
• May Yu-Harper, Marketing Instructor

Division Mission

The Division of Business and Information Technologies is committed to educating and inspiring students to become competent, ethical, socially responsible, and globally aware professionals. The division has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE).