Program Overview

Introduction to the Bachelor of Arts in Communication Arts

The Communication Arts program at the University of the Incarnate Word (UIW) provides rigorous and engaging courses from experienced scholars, educators, and industry professionals. This program prepares students for diverse careers in media and communication by developing technical and practical skills in production, broadcasting, film, journalism, and strategic and corporate communication.

Program Overview

The Communication Arts program uses a unique blend of theory-driven and experience-based classes, where students acquire the knowledge and skills necessary for success. The program offers a Bachelor of Arts (BA) and a Master of Arts (MA), as well as an accelerated bachelor's to master's degree program.

Degree Options

• Bachelor of Arts in Communication Arts
• Master of Arts in Communication Arts
• Accelerated Bachelor's to Master's (ABM) degree program

Concentrations

Students of the Bachelor of Arts program can further specialize by choosing a concentration:

Concentration Options

• Media and Culture: focuses on ethics, persuasion, rhetoric in movies, culture, and communication
• Multimedia and Journalism: prepares students to examine and gain hands-on understanding of publishing, convergent media production, and emerging media
• Strategic and Corporate Communication: fosters the exploration of persuasive, purposeful, and results-oriented communications, such as public relations, organizational communication, and strategic communications

Curriculum and Admission Requirements

The program allows students to select from varied concentrations and degree plans, including undergraduate, accelerated bachelor's to master's, and master's-level programs. The Bachelor of Arts in Communication Arts helps students build a strong foundation in communication methods, techniques, and ethical standards.

Career Opportunities

Graduates of the Communication Arts program work in various fields, including:

• Writing
• Producing
• Directing
• Editing
• Public relations
• Videography
• Filmmaking
• Broadcast journalism
• Advertising
• Event planning
• Social media
• Teaching
• Web development
• Bilingual journalism
• Convergent media

Practical Skill Development

The program emphasizes practical skill development through award-winning initiatives, such as:

• UIWtv
• KUIW radio
• The Logos, the student-run newspaper
• Student organizations, including the Lambda Pi Eta communications honor society and the Film Club

Mission of Communication Arts

The aims of the Communication Arts program extend beyond the classroom and the careers of its students. The program recognizes that career success is only part of its students' lives and explores diverse perspectives to encourage students to develop versatile and adaptable skills that serve the needs of the community and fulfill the mission of the university.