Diplomado en Marketing Digital

The Diplomado en Marketing Digital is a comprehensive program designed to equip professionals with the skills and knowledge necessary to dominate the tools and strategies of digital marketing, including the use of artificial intelligence. The program aims to enable participants to design, implement, and optimize campaigns that generate measurable and sustainable results.

Perfil de Ingreso

The program is suitable for:

• Professionals in marketing, communication, advertising, and related fields
• Entrepreneurs and business owners seeking to expand their online presence
• Students and recent graduates interested in developing a career in digital marketing
• Individuals with basic knowledge of marketing and familiarity with the digital environment

Duración y Horario

The program consists of 112 hours, with classes held on:

• Thursdays: 19:00 to 22:00
• Saturdays: 8:00 am to 12:00 pm

Características del Diplomado

The program features:

• Synchronous modality, with sessions conducted 100% in Spanish and online
• Use of the CANVAS educational platform
• Academic instruction, with classes taken in a set schedule, along with other participants, and individual or group work supervised and evaluated by a professor
• Two sessions per week, with required attendance; all sessions are recorded on the educational platform for later consultation
• Resources, including:
  • University portal "Cardinal Apps" (Microsoft Office 365, Adobe Suite, Microsoft Teams, etc.)
  • Technical support
• Recognition, with a double diploma awarded by:
  • Universidad del Verbo Encarnado (UIW), San Antonio, Texas, USA
  • Centro Universitario Verbo Encarnado (CIW), Mexico City, Mexico

Temario

The program covers the following topics:

1. Fundamentos del Marketing Digital y Comportamiento del Consumidor (18 hours)

• Introduction to digital marketing and its evolution
• Differences between digital and traditional marketing
• Consumer behavior in the digital environment
• Market segmentation: traditional vs. digital
• Introduction to Inbound Marketing and its relevance in current digital marketing

2. SEO y Posicionamiento en Buscadores (22 hours)

• Inbound marketing
• Buyer personas
• Buyer's journey
• SEO page setup and optimization
• SEO analysis tools

3. Marketing de Contenidos (18 hours)

• Fundamentals of content marketing and inbound marketing
• Creation of attractive and relevant content for different platforms
• Copywriting and storytelling
• Types of content
• Fundamentals of AI
• Use of artificial intelligence in content creation
• Content management and programming tools

4. Redes Sociales y Publicidad Digital (20 hours)

• Types of social media and their application in marketing
• Optimization of social media profiles and community creation
• Social media advertising strategies
• SEO for social media
• Content creation with AI

5. Email Marketing, CRM y Automatización (18 hours)

• Fundamentals of artificial intelligence in digital marketing
• Applications of AI in personalizing customer experience
• Chatbots and virtual assistants for customer service
• Predictive analysis and advanced segmentation with AI
• AI tools for content creation and task automation
• Design of user-centered customer experiences (UX/UI)

6. Análisis, Medición y Estrategia Integrada (16 hours)

• Measurement of key metrics and analysis of results
• Integration of digital marketing strategies
• Analysis of metrics and optimization of advertising campaigns
• Creation of reports and presentations of results
• Feedback and presentation of final projects

Evaluación

The evaluation consists of:

• Active participation in class and practical activities (10%)
• Delivery of tasks and projects, both individual and group
• Exams and questionnaires
• Final project: development of a comprehensive digital marketing strategy for a real or fictional business
• Evidence portfolio (15%)
• Final presentation (25%)
• Project (40%)

Resultados

Upon completion of the program, participants will be able to:

• Develop and implement comprehensive digital marketing strategies
• Master the main tools of digital marketing, including SEO, SEM, social media, email marketing, AI, and web analytics
• Analyze data and metrics to optimize campaigns and make informed decisions
• Understand consumer behavior in the digital environment
• Create attractive and effective content for various digital platforms using AI
• Design personalized and effective customer experiences

Oportunidades Laborales

Graduates of the program will have the skills to work in:

• Social media: community and social media administrator, social media analyst, social media strategist, blogger, online reputation manager
• Search engines: web positioning specialist, link-building specialist, content marketing specialist, digital content manager, content manager
• Digital analytics: web analytics expert
• Consulting: online account executive, strategic and digital marketing consultant, SEO/SEM consultant

Conoce a tus Docentes

The program is taught by experienced instructors, including Donají Rodríguez y Outón, MBA, who has a background in marketing and advertising, and has worked in various positions, including product manager, creative and strategic manager in advertising agencies in Mexico and Latin America.

Costo

The program costs $1,295 USD, with opportunities for scholarships of up to 20% and payment options, including:

• Cash payment with additional discount
• Monthly payment (without interest)

University of The Incarnate Word

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Overview:

University of the Incarnate Word (UIW) is a private Catholic university located in San Antonio, Texas. Founded in 1881 by the Sisters of Charity of the Incarnate Word, UIW is the largest Catholic university in Texas and is known for its commitment to serving the community and providing a transformative educational experience.

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Services Offered:

UIW offers a wide range of services to its students, including:

Academic Support:

Advising, tutoring, writing and learning center, career services, testing services, TRiO program, and first-generation student support.

Student Life:

Residence life, student life activities, student advocacy, wellness and sports programs, counseling, and health services.

Financial Aid:

Aid and award process, cost estimation, calculators, scholarship resources, work study, loan assistance, forms, tuition and fees information, verification process, consumer information, and FAQs.

Military and Veterans Center:

Admissions, support services, and resources for military personnel and veterans.

International Student and Scholar Services:

Support and resources for international students.

School of Professional Studies (SPS):

Admissions and student success services.

Health Professions Student Services:

Specific services for students in the Feik School of Pharmacy, School of Osteopathic Medicine, Rosenberg School of Optometry, and School of Rehabilitation Sciences.

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Student Life and Campus Experience:

UIW offers a vibrant campus life with a variety of student organizations, clubs, and activities. Students can participate in athletics, intramural sports, music and arts programs, community service initiatives, and social events. The university also has a strong sense of community and a welcoming atmosphere.

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Key Reasons to Study There:

Strong Academic Programs:

UIW offers over 100 undergraduate majors, minors, and concentrations, and over 20 graduate and doctoral programs.

Commitment to Diversity and Inclusion:

UIW is a Hispanic Serving Institution and ranks No. 1 in the nation among faith-based universities graduating Hispanic students with bachelor’s degrees.

Faith-Based Education:

UIW provides a Catholic educational experience that emphasizes values, ethics, and service to others.

Excellent Faculty:

UIW has a dedicated faculty committed to student success and providing a high-quality education.

Strong Alumni Network:

UIW has a large and active alumni network that provides support and opportunities for students.

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Academic Programs:

UIW has 11 schools and colleges, including five health professions schools:

College of Humanities, Arts, and Social Sciences

Dreeben School of Education

Feik School of Pharmacy

H-E-B School of Business and Administration

Ila Faye Miller School of Nursing and Health Professions

Rosenberg School of Optometry

School of Mathematics, Science and Engineering

School of Media and Design

School of Osteopathic Medicine

School of Rehabilitation Sciences

School of Professional Studies

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Other:

UIW is a leader in transformational education and inspires students to ignite change. The university is also recognized for its commitment to social mobility and has been named a Best College by U.S. News & World Report.