Program Overview

Program Overview

The program, titled "TADBIRKORLIK: From Idea to Business Model," is designed to provide participants with real-life, practical experience in identifying customers and successfully applying acquired knowledge to create beneficial products and processes.

Program Structure

The program consists of 12 classes, held on Mondays, Wednesdays, and Fridays from 15:00 to 17:00, and is conducted in the Uzbek language with English terminology. The program fee is 3,000,000 UZS.

Course Outline

1. Introduction
   • Introduction to participants
   • Introduction to the teaching philosophy
   • Course objectives and expected outcomes
   • Idea generation
   • Customer value analysis and customer value curve
   • Business model design
2. Business Model
   • Business Model Canvas
   • Customer segment
   • Value proposition
   • Homework: Hypothesis design assignment
3. Hypothesis Development
   • Hypothesis development
   • Key hypothesis for business
   • Types of hypotheses: Customer segment, Product/Services, Value proposition
   • Group work: Instructor feedback
   • Homework: Interview guideline
4. Interview Practice
   • Customer interview
   • Introduction to conducting interviews
   • Group work: Customer interview practice
   • Discussion
   • Homework: Schedule and conduct 10 interviews
5. Value Proposition
   • Value proposition
   • Value proposition canvas
   • Customer profile Customer jobs/Pains/Gains
   • Value maps Pain relievers/Gain creators
   • Group work: Presentation of interview results
   • Discussion
   • Homework: VPC + 10 interviews
6. Customer Discovery
   • Customer discovery
   • Group work: VPC and interview results
   • Presentation:
     • Original Business Model Canvas
     • Insights from customer interviews
     • A-ha moments
     • Revised Business Model Canvas
     • Hypothesis change/Customer segment change
     • Next steps
   • Discussion
   • Homework: Schedule and conduct 10 interviews
7. Group Meetings
   • Office hours #1: Individual meetings with each team for 30 minutes to 1 hour
8. Minimum Viable Product (MVP)
   • Concept validation, prototyping, and MVP
   • Discussion and hypothesis testing for MVP
   • Group work: Presentations
   • Instructor feedback
   • Homework: MVP demo + 10 interviews
9. Group Meetings
   • Office hours #2: Individual meetings with each team for 30 minutes to 1 hour
10. Startup Presentation
    • Group work: MVP presentation
    • Startup presentation slide deck
    • Presentation structure:
      • Problem and solution (MVP)
      • Market size
      • Competitors
      • Key customers and marketing strategy
      • Business model
      • Roadmap
      • Team
    • Discussion
    • Homework: Startup pitch deck
11. Group Meetings
    • Office hours #3: Individual meetings with each team for 30 minutes to 1 hour
12. Final Presentation (Demo Day)
    • Final presentation:
      • Business idea
      • Insights from customer interviews and A-ha moments
      • Initial hypothesis and tested hypothesis
      • Final Business Model Canvas
      • MVP
    • Discussion
    • Conclusion

Program Completion Certificate

Upon completing the program, participants will receive a certificate from the Westminster International University in Tashkent, which can enhance their career.

Learning Outcomes

By the end of the course, participants will:

• Acquire the necessary knowledge and spirit to start a new business
• Develop skills in generating and evaluating ideas
• Understand the importance of the planning process and learn to create an effective hypothesis, write, and present it for a new project
• Comprehend the entrepreneurial process from idea to business model
• Develop an entrepreneurial mindset that can adapt to high uncertainties in the market environment
• Form skills in entrepreneurship and new project creation
• Learn to evaluate new business opportunities

Program Objective

The objective of the program is to introduce participants to modern approaches in creating new projects. The program focuses on the connection between business ideas, market opportunities, and project development.

Program Level and Field

• Level: Designed for startup enthusiasts, students, graduates, and business professionals with work experience interested in entrepreneurship
• Field: Open to all fields

Target Audience

• Young entrepreneurs interested in starting a new business
• Students and graduates of business programs
• Individuals interested in technology, engineers, and engineering students from all disciplines, IT professionals, and IT students interested in commercializing technology
• Startup founders and those planning to start a startup in the future

Program Instructor

Muhammadfoik Bahadirov is an associate professor at the Westminster International University in Tashkent's Business and Economics School. He has over 15 years of experience as a specialist in the CIS countries. He has led several programs in Business and Management at the master's and bachelor's levels and managed projects related to Entrepreneurship, Startups, and Small and Medium Business (SMB) development. He holds a DBA from Maastricht School of Management, Maastricht University, a master's degree from Westminster University, and a bachelor's degree from Cairo University. His research areas include small and medium businesses, entrepreneurship, management, organizational behavior, and human resource management.

Instructor's Background

• 2019-2022: DBA, Maastricht School of Management, Maastricht University
• 2018-2019: MPhil, Maastricht School of Management, Maastricht University
• 2013-2014: PG Cert in Teaching and Learning, University of Westminster (WIUT)
• 2009-2011: MA in International Business, University of Westminster (WIUT)
• 2003-2007: BSc in Economics, Cairo University