Program Overview

Introduction to the Master of Business Management with Specialisation in Digital Transformation

The Master of Business Management with a specialisation in Digital Transformation is a programme designed for visionary professionals eager to lead and implement digital change across diverse industries. This programme combines deep business management insights with practical, cutting-edge knowledge in digital technologies, preparing students to drive and manage digital initiatives that create value and competitive advantage.

Course Details

• Course Name: Master of Business Management with specialisation in Digital Transformation
• Course Type: MSc - Master of Business Management (Full-Time, Part-Time Possible)
• Course Sector: Management (Technology)
• Course Duration: 18 Months
• Credits: 90 ECs
• Entry Points Per Year: 6 x entry dates per year possible
• Next Starting Date(s): 11 May 2026, 24 August 2026, 12 October 2026, 30 November 2026
• Degree or Qualification: Master of Science - Dutch Ministry Croho (Registration) 49149
• Location: Main campus Apeldoorn only
• Tuition Fee: 21,300- (Complete programme)
• Language of Instruction: English
• Scholarship Award: Wittenborg Holland Scholarship | More Scholarships

Programme Overview

The curriculum is robust and forward-looking, delving into topics such as data analytics, artificial intelligence, blockchain technology, and the Internet of Things (IoT). Students will also study the strategic aspects of leading digital change, from managing organisational resistance to redesigning business processes for the digital era. This specialisation enhances students' technological fluency and develops their strategic thinking and leadership skills.

Course Content

Year 1, Semester 1

• Globalisation, Society & Culture
• Marketing Management
• Research Methods Introduction (Final Project)
• Micro & Macroeconomics - Global Perspectives
• Data Analytics & Visualisation
• Professional Inquiry
• Digital Disruption & Strategy

Year 1, Semester 2

• Research Methods (Final Project)
• Digital Innovation & Business Transformation
• The World Economy
• Digital Security & Crisis Management
• Financial & Strategic Management
• Project Module (3 Project Weeks, linked to Final Project)

Year 2 (1 Semester/Term)

• Professional-Based Learning
• Final Project

The Industry

The digital transformation industry involves the integration of digital technology into all areas of business, fundamentally altering how companies operate and deliver value to customers. Key aspects include:

• Integration of Emerging Technologies
• Business Model Innovation
• Customer Experience Enhancement
• Operational Agility
• Workforce Transformation
• Cybersecurity and Data Privacy
• Regulatory and Ethical Considerations
• Sustainability

Career Prospects

Graduates of the MBM (MSc) programme with a specialisation in Digital Transformation are poised to lead and innovate in a rapidly evolving digital landscape. Potential career paths include:

1. Digital Transformation Consultant
2. Innovation Manager
3. Business Analyst
4. IT Project Manager
5. Customer Experience Strategist
6. Data Analytics Manager
7. E-commerce Manager
8. Cybersecurity Analyst
9. Digital Marketing Director

Entry Requirements

• A bachelor's degree or equivalent recognised qualification from the domains of business, management, economics, or trade.
• No professional experience is required for these master's programmes.
• English Language Requirements: IELTS 6.5 or TOEFL equivalent.

Selection Procedure

There is no specific selection criteria for students wishing to enter the master's programmes; however, all students are interviewed and must demonstrate motivation. Students will be advised of their suitability prior to signing an initial study agreement as a pre-requisite to obtaining admission (offer letter). Non-EU students requiring sponsored visas for study are screened according to their background to guarantee their immigration status.