Program Overview

Master in Marketing, Communication and Media

Programme Overview

The Master in Marketing, Communication and Media degree is awarded by Sorbonne University in Paris and delivered at Sorbonne University Abu Dhabi (SUAD). This programme is designed to equip students with essential skills in marketing, communication, and media, blending the strong French educational tradition with insights适应于.UAE市场和全球经济的需求.

This master's programme aims to address the evolving demands of global and local job markets, ensuring that graduates are well-prepared for leadership roles in rapidly changing sectors.

Programme Chair

• Dr. Ivana Beveridge
  Head of Programme - Marketing, Communication and Media

Programme Duration

• 2 Years

Delivery Language

• English

Application Deadline

• August 28, 2026

Tuition Fees

• AED 166,400 (over 2 years)

Accreditation

• UAE Commission for Academic Accreditation

Programme Structure

The Master in Marketing, Communication and Media is structured as a full two-year programme, consisting of:

• 18 months of coursework
• 6 months dedicated exclusively to the master's thesis and an internship or work project report

Unique Features

• Interdisciplinary Approach: Combines marketing, communication, and media to prepare students to develop impactful communication strategies for diverse audiences.
• Employability Enhancement: Focuses on equipping graduates with industry-relevant skills, including digital literacy, sustainability, and artificial intelligence.
• Commitment to Sustainability: Embeds principles of sustainable development across all aspects of marketing, communication, and media practices.
• Academic Excellence: Benefiting from the prestigious legacy of Sorbonne University, the programme emphasizes rigorous academic standards and research.
• CELSA Collaboration: Delivered by CELSA Graduate School of Communication, a leading institution in communication sciences.

Teaching and Learning Methodology

The curriculum incorporates a blend of theoretical concepts and hands-on learning experiences through:

• Individual and group projects
• Real-world case studies
• Practical assignments, such as building advertising campaigns

Course Delivery Format

Courses are held during the following times:

• Monday: 4:30 PM - 8:30 PM
• Tuesday: 4:30 PM - 8:30 PM
• Wednesday: 4:30 PM - 8:30 PM
• Thursday: 4:30 PM - 8:30 PM
• Sunday: 2:30 PM - 6:30 PM

This structure ensures flexibility for working professionals while maintaining a rigorous academic environment, ultimately fostering highly qualified graduates for the communication, marketing, and media sectors.