Communication Science: Marketing Communication

Overview

Are you strategic, creative, and interested in how brands can truly engage and persuade people? The Master's specialization in Communication Science: Marketing Communication at Vrije Universiteit Amsterdam enables you to apply scientific insights to develop effective marketing communications for the future.

Program Details

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• Duration: 1 year
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• Mode: Full-time
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• Language of Instruction: Dutch / English
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Curriculum

The curriculum combines scientific knowledge about persuasive communication, consumer behavior, public relations, and branding. Students engage in practical assignments that involve collaborating with stakeholders from professional practice, such as companies or non-profit organizations, to tackle communication challenges from multiple perspectives.

Through conducting scientific research, students learn to substantiate the effectiveness of communication techniques, gaining valuable insights into what works and why.

Unique Features

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• Emphasis on real-world problem-solving within a professional context, including providing advice to societal organizations facing marketing communication challenges.
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• A diverse range of electives covering topics from corporate communication to creative writing, and from media analytics to storytelling.
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• An understanding of the role of media in behavioral change processes related to consumer behavior, volunteering, sustainability choices, and health.
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Skills Development

Upon completion, students will have developed essential professional skills, including:

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• Strategic thinking
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• Creative problem-solving
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• Application of scientific research to marketing communication challenges
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Future Opportunities

Graduates of the program are equipped for various roles in marketing communication, public relations, and related fields, with a strong foundation in both theoretical and practical aspects of communication science.

Additional Specializations

Communication Science also offers two additional specializations:

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• Media and Democracy: Focused on making an impact in the public debate.
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• Media Psychology: Concentrating on understanding media technology and human behavior.
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This program prepares students not only to observe media's influence but to comprehend the underlying principles that govern it, thus enhancing their professional competency in the dynamic field of marketing communication.

Open Days

Join the Online Master’s Event on Thursday, 26 November, or the International Master’s Webinar on Tuesday, 6 October, to learn more about the programme and studying at VU Amsterdam.

Vu University of Amsterdam

Overview:

Vu University of Amsterdam, also known as Vrije Universiteit Amsterdam, is a public research university located in Amsterdam, Netherlands. It is known for its strong focus on research and its commitment to fostering critical thinking and personal development in its students.

Services Offered:

Education:

The university offers a wide range of bachelor's and master's programs across various disciplines. It also provides specialized programs for professionals and a summer school.

Research:

Vu University Amsterdam is renowned for its research activities, with a focus on interdisciplinary research institutes and a strong emphasis on valorization.

Student Support:

The university provides various support services for students, including a student portal, a library, and a student support center.

Student Life and Campus Experience:

Key Reasons to Study There:

Research-driven environment:

The university's strong focus on research provides students with opportunities to engage in cutting-edge research and learn from leading experts.

Interdisciplinary approach:

The university encourages interdisciplinary learning and research, fostering a holistic understanding of complex issues.

Personal development:

Vu University Amsterdam emphasizes personal development and critical thinking, preparing students for a successful future.

Academic Programs:

Bachelor's Programs:

The university offers a wide range of bachelor's programs across various disciplines, including humanities, social sciences, natural sciences, and technology.

Master's Programs:

Vu University Amsterdam provides a diverse selection of master's programs, offering specialized knowledge and skills in various fields.

Honour's Program:

The university offers an honors program for high-achieving students, providing them with advanced academic opportunities.

Other:

Impact:

The university is committed to making a positive impact on society through its research and education.

News and Events:

The university regularly publishes news and updates on its website, highlighting its research, student achievements, and events.

Campus Tour:

The university offers virtual campus tours for prospective students.

International Focus:

The university has a strong international focus, with students and faculty from around the world.