Program Overview

BA (Hons) Content Creation

Course Duration

• Full-time: 3 years
• Part-time: 6 years
• Extended Degree: Full-time 4 years / Part-time 7 years

Launch Date

• Launching September 2026 (Subject to Validation)

Overview

The BA (Hons) Content Creation degree equips students with the skills to create compelling digital content through various mediums such as video, photography, audio, and written communication. This program focuses on developing the technical, analytical, and creative skills necessary to engage audiences and shape narratives across diverse platforms.

At a Glance

• Degree: BA (Hons) Content Creation
• UCAS Codes: 3-year degree CW20 / 4-year extended degree 7PW5
• Typical UCAS Points: 104–120
• Validation Status: Subject to validation

What You'll Learn

• Mastery of content creation using advanced technology and software.
• Principles of marketing, branding, and business development.
• Techniques for audience engagement, data-driven content planning, and platform-specific production.

Future-Facing Digital Tools and Experimentation

Students will explore innovative applications of digital tools such as artificial intelligence, immersive media, and interactive design to enhance their creative practices.

Industry Briefs, Live Projects, and Professional Experience

The course emphasizes project-based learning, requiring students to engage with real-world projects and collaborate with industry partners. This practical approach ensures firsthand experience of commercial production workflows and client interactions.

Critical, Contextual, and Ethical Practice

Students will analyze the political, social, and ethical aspects of content creation, emphasizing how inclusive storytelling can lead to positive societal change.

Why Choose This Course?

• Multidisciplinary Creativity: Develop a diverse skill set across various media, including photography, video, sound production, graphic design, and web design.
• Professional Portfolio Development: Students will graduate with a polished portfolio ready for employment or further academic pursuits.
• Strategic and Analytical Insight: Knowledge of data-informed content creation aligned with marketing principles.
• Industry-Focused Learning: Hands-on projects that mimic real industry scenarios, enhancing employability through placements and collaborations.
• Critical and Ethical Awareness: Insights into the implications of digital media on society and promoting responsible storytelling.
• Supportive Creative Community: Being part of a renowned specialist arts university that nurtures experimentation and inclusive creative practices.

Careers and Next Steps

Upon completing the degree, graduates will have the opportunity to pursue careers such as:

• Digital Content Creators
• Social Media Executives
• Video/Audio Producers
• Influencers or Brand Ambassadors
• YouTubers or Podcasters
• PR Executives
• Content Writers or Editors
• Branding Strategists
• Creative Directors
• Freelance Content Consultants

Graduates may consider advancing their studies with postgraduate courses, including:

• MA Design (Communication)
• MA Immersive Media
• MA Design

Support Services

The Student Support Team offers guidance on various support services available to students, encompassing finance, funding, disability support, and counselling.

Conclusion

The BA (Hons) Content Creation program at Arts University Plymouth is designed to cultivate the next generation of creatives equipped with the necessary skills to thrive in an ever-evolving digital landscape. It combines practical experience with critical analysis, ensuring students are well-prepared for the future of content creation.