Program Overview

Business Economics with Marketing with French MA (Hons)

The Business Economics with Marketing with French MA (Hons) program is designed to provide students with a comprehensive understanding of economics and the wider business environment, with a focus on marketing in today's multi-channel environment combined with French.

Overview

Business Economics focuses on economic concepts, theories, and principles, and how these are applied to various business activities inside businesses or organisations and across the wider business world. The program aims to develop a strong understanding of the role of marketing in today's multi-channel environment and how marketing fits into a wider organisational context.

Program Structure

• The program is offered by the School of Business.
• The duration of the program is 4 or 3 years.
• The UCAS Code for the program is LRN0.
• The program is located at the Dundee City Campus.

Course Content

• The program covers economic concepts, theories, and principles, and their application to business activities.
• Students will develop a strong understanding of the role of marketing in today's multi-channel environment.
• The program also includes the study of one or two French modules in each level, either as a beginner or at intensive level if the student has previously studied the language at Higher/A-Level.

Accreditation

• The program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), ensuring that the business school meets the highest standards of excellence in teaching, research, curriculum, and learner success.

Degree Options

• The MA degree is suitable for students with a stronger interest in arts or social science-based subjects.

Entry Requirements

• The program has specific entry requirements, which are not specified in the provided context.

Fees and Funding

• The program has associated fees and funding options, which are not specified in the provided context.

Teaching and Assessment

• The program has a specific teaching and assessment approach, which is not specified in the provided context.

Careers

• The program prepares students for a range of career opportunities, which are not specified in the provided context.