Program Overview

This degree has been designed aiming at graduates with a fashion, textiles or business degree who aspire to a fulfilling career as a leader where you can set the pace and direction within this broad and competitive sector. The course is developed to equip you with the specialist skills and real-world expertise you need to confidently offer creative solutions to industry challenges.

You will be able to learn key strategies for fashion marketing and gain a thorough understanding of integrated brand management by exploring sensory, emotional and spiritual branding. Also, your studies will help you advance your understanding of how products are developed to commercial quality standards from concept to production by focusing on sourcing approaches, critical path management and customer analysis.

Explore and examine the impact of ethical and environmental considerations on designed products, garment production and business ideology and develop your own critical position on the major sustainability issues facing the sector.

Teaching staff and academic experts are at the forefront of commercial and research activities, ensuring latest practice informs the curriculum and that your work is responding to contemporary industry issues. Your learning will culminate in a major project that allows you to contextualise your studies and support your career aspirations.