MSc Business with Business Analytics (with Advanced Practice)* drafted

Program Overview

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What will I study?

You will study specialist modules that will cover topics like business intelligence and marketing metrics, in which you will develop expertise in data analytics tools as well as management strategies for the analysis of organisational data.

The course includes two modules that are focused on developing global management competencies. Topics during these modules include emotional intelligence, cultural awareness and the ability to work in diverse groups and teams, as well as project management and decision making.

The course culminates in a Masters dissertation where you’ll tackle an issue faced by a real client. Throughout the course, there’s a focus on self-development and employability.

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How will I be taught and assessed?

Teaching is delivered through lectures, seminars and workshops, totalling around

14 hours per week

You’re expected to engage in independent study, around

33 hours per week

Assessment

is based on coursework and our methods include essays, reports, group work and presentations.

Taught by

experienced lecturers and academics

who use their industry experience to demonstrate how theories translate into real-life situations.

Technology-enhanced

learning is embedded throughout the course to guide your preparation for seminars and independent research

Benefit from

weekly academic support sessions

designed to build your ability and confidence as an academic learner

You will be assigned a

guidance tutor

at induction who you will meet with regularly during your studies

Response to Covid-19: our focus is on providing a safe and welcoming learning environment for our students. More information about our

response to Covid-19 and FAQs are available here.

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Careers and further study

Our graduates typically go into professional and graduate management positions and, by the end of the course, you’ll be well-equipped to follow them. Thanks to the specialist modules – Business Intelligence, Marketing Metrics and Analysis, and the dissertation/consultancy project – you’ll have a particular edge in areas related to business analytics, including market research, digital marketing and consulting.

Upon successfully completing your course, you may undertake further professional development and training through Professional Pathways programmes. These are offered to our graduates for free, from our partner, QA.

Find out more about Professional Pathways and your eligibility

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Related reading

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Advanced Practice stage

The Advanced Practice version of this course offers you a valuable opportunity to secure a work placement or complete a group consultancy project, giving you the experience of the workplace environment or live business issues, and an excellent way to put your learning into practice. This stage of the programme will take place between your second and final semester, and is a semester-long (15 weeks) in duration. Internships as part of the Advanced Practice stage may be paid or unpaid. The alternative consultancy module allows you to work in teams with a business organisation working on consultancy-based projects in real business scenarios.  Whether you choose the internship or consultancy project you will successfully develop your business skills and further enhance your employability.

September start dates:

your programme will last for up to 21 months. You will have a summer break after Semester 2, and commence your Advanced Practice stage in September.

January start dates:

your programme will run for 24 months. You will commence the Advanced Practice stage of the programme in the following January, immediately after your second semester. Please note that there are two summer breaks included in this programme for those starting in January.

May start dates:

you will start the Advanced Practice stage of the programme in January, straight after you have completed your second semester. Your programme will run for a total of 16-18 months. Please note that there is no summer break included in this programme for those starting in May.

The Advanced Practice programmes are structured as below:

The programmes are structured as below:

	Sept-Jan	Jan-May	May-Sept	Sept-Jan	Jan-May	May-Sept	Sept-Jan
September starts	Semester 1	Semester 2	Summer break	Advanced Practice stage	Final semester
January starts		Semester 1	Summer break	Semester 2	Advanced Practice stage	Summer break	Final semester
May starts			Semester 1	Semester 2	Advanced Practice stage	Final semester

*dependent on what grade you achieve in the Consultancy Project

Business reading:

3 Growing Business Trends That Will Dominate 2019

What is Business Intelligence?

Advanced Practice:

Master Your Future: MSc with Advanced Practice

What is a ‘Masters with Advanced Practice’?

Infographic: The Stages of a Masters with Advanced Practice

Studying a Masters with Advanced Practice

Program Outline

All modules are core and 20 credits unless otherwise stated.

Leadership and Management Development

This module engages you in personal and professional development in order that you develop and hone your team working, management and leadership skills, capabilities and attributes, and in so doing, enhance your employability. In this module, you will not only prepare for your first job after you graduate but also kick-start your commitment to life-long personal and professional learning.

In the first part of the module, you will be supported in self-analysis by a range of activities, including the completion of self-administered toolkits to demonstrate an increased self-awareness and self-understanding. A key outcome of this process is how you will be able to exploit this development in order to lead and manage, more effectively in your future careers.

The second part of the module contains activities that enable you to build on your self-analysis and explore further your strengths, weaknesses and areas for development in the context of your career development plans. This will also include the development of knowledge into the global graduate market, (including routes such as self-employment and developing your career with an existing employer) drawing upon local, national and international examples.

Research Methods and Analytics for Business Practice

This module will provide you with essential knowledge and analytics skills needed for you to complete a high-quality Masters’ Dissertation or Consultancy Project. By undertaking and reflecting on practical research-based activities you will understand the process of designing and carrying out a research study, also you will engage in activities that involve an understanding of data and analysis of data. This will place you in a strong position to undertake your own Masters’ level research or Consultancy Project.

At the end of the module, you will write a research proposal, this will be assessed and will contribute to your final mark. In the dissertation you will work under the supervision of a member of the academic staff and your proposal will also help to ensure you get the most from this relationship.

Strategic Management for Competitive Advantage (40 credits)

This is a 40-credit core module running in the first semester of the MSc Business programme, and it is developed for those of you who have little or no prior business and management subject experience. The aim of the module is to introduce you to the main business functions – Finance, Marketing, HRM, Operations, Strategy – and show how each can contribute to the competitive advantage of a firm and hence enable the firm to achieve its strategic objectives. The content of the module comprises six key parts which are listed below.

Marketing Metrics and Analysis

In this module, you will explore the important role of the website in an organisation’s digital marketing strategy.

You will learn the principles of website evaluation and will use analytic tools for the analysis of web data to help measure the effectiveness of web marketing and improve the user experience.

Business Intelligence

In this module, you will learn about a comprehensive range of research methods and business analytics techniques. This will equip you with the knowledge and practical skills necessary for you to conduct research at Masters’ level and prepare you to complete a Master’s Dissertation.

By the end of the module, you will know how to apply both quantitative and qualitative data collection and business analysis techniques. In addition, you will gain some understanding of research philosophy (positivism and interpretivism) and research ethics and you will be able to write a research proposal to bring these ideas together.

Academic Language Skills for Post-Graduate Business Students (0 credits)

The aim of this module is to support your study, language and communication skills for academic purposes in the study in your chosen discipline at the postgraduate level.  The module is designed to enable you to become an advanced independent learner. The module is supported by a teaching and learning plan which outlines the formal sessions. Interactive workshops will be tailored to address some of the specific issues that you meet within your discipline.  You may also be asked to complete some preparation tasks for some seminars but these will be kept to a minimum.  You will be expected to identify those skills which you need within your postgraduate programme, and to develop these independently through a range of learning activities that might include extended reading and reflection.

The Newcastle Business School Masters Dissertation (60 credits)

You will design a research project of 15000 words while working under the supervision of a member of academic staff who will give you appropriate guidance and support throughout the dissertation process whilst encouraging learner autonomy: this is your dissertation and you will have responsibility for decision making as the dissertation proceeds. You will use appropriate research methodologies and data collection methods to critically synthesise a body of knowledge relevant to the taught programme.

For successful completion of this module, you will conduct research and organise the findings into a comprehensive and explicit structure that is critically assessed and is linked to the conclusions drawn.  You will demonstrate this by identifying a topic, critically selecting and applying an appropriate research methodology and data collection method(s) to your chosen research topic, demonstrating a rigorous understanding of the relevant theory and literature and showing how these link to the research method(s).  You will also critically reflect on how your research contributes to the understanding of the topic area.

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The course information displayed on this page is correct for the academic year 2022/23. We aim to run the course as advertised however, changes may be necessary due to updates to the curriculum (due to academic or industry developments), student demand or UK compliance reasons.