Program Overview

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The Extended MSc Marketing with Advanced Practice course is an academically challenging and strategically relevant programme in advanced marketing study, with a particular emphasis on entrepreneurship. The Advanced Practice element offers students the opportunity to gain valuable workplace environment experience.  The course also integrates the Graduate Certificate programme to allow entry for students with equivalent to a standard degree (third class, pass or ordinary).

The programme is distinctive in exploring leading-edge thinking from scholarly sources, alongside a syllabus rich in the practical application of marketing. It has been designed in conjunction with senior marketing executives from industry to address the strategic importance that companies must become more marketing focused and more professional and entrepreneurial in marketing practices.

The course provides an academic insight which educates, develops and enhances the professional competence marketing and business students and will prepare you for middle management and senior appointments in marketing within public, private and social economy sectors.

Students will have the opportunity to develop knowledge, skills and insight in the following areas:

Provide an advanced study of business and management with a particular focus on Marketing

Prepare for a career in marketing and business by facilitating the development of enhanced transferable skills necessary for marketing management at a variety of levels

Ability to apply knowledge and critical understanding of marketing and business to complex issues, both systematically and creatively

Critically evaluate the application and impact of marketing theories and concepts on practical marketing problems

Develop strong transferable skills of logical reasoning, creative thinking, effective communication and the ability to critically evaluate contemporary issues

Acquire the skills necessary to conceive, design and implement a substantial research project

Advanced Practice

The compulsory Advanced Practice element of this programme takes place after the taught modules at the Master’s stage

undertake a 15-week long internship, or applied consulting project, working with a real organisation on a live business problem.

gain experience of the workplace environment and/or practical experience of the “real world” issues faced by those currently engaged in marketing.

put your learning into practice and hence, enhance your employability.

gain enhanced knowledge of the workplace which will facilitate the completion of your Dissertation.

Please note if you undertake an internship this may be paid or unpaid.

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Course Duration

On successful completion of each stage of this programme of study, the duration will be 24 months, according to the following specific intake schedule:

	Sept-Jan	Jan-May	May-Sept	Sept-Jan	Jan-May	May-Sept	Sept-Jan	Jan-May
Sept Start	Year 1 – Semester 1 Graduate Certificate stage	Year 1 – Semester 2 Masters stage	Year 2- Semester 3 Masters stage	Year 2 – Autumn break	Year 2 – Semester 4 Advanced Practice stage	Year 2 – Semester 5 Masters stage
May Start			Year 1 – Semester 1 Graduate Certificate stage	Year 1 – Semester 2 Masters stage	Year 2- Semester 3 Masters stage	Year 2 – Summer break	Year 2 – Semester 4 Advanced Practice stage	Year 2 – Semester 5 Masters stage

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Teaching methods

Lectures, seminars, workshops, guest speakers, with industry-specific knowledge, directed reading, electronic resources and case studies, totalling around

12 hours per week,

are combined to offer a unique and rewarding learning environment.

Through the use of regular study groups, students will be encouraged to work collaboratively and learn from the experience of others’ work situations.

In addition to your time in class, you will be expected to engage in approximately

30 hours of self-study time per week.

You’ll be

taught by experienced lecturers

who will bring practical business-related experience into the classroom to enable students to understand how business works in the real world.

You will have

access to Blackboard

, our online learning environment, where you can access module resources and reading lists that will assist your preparation for classes and self-study.

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Assessment

All modules are 100% assessed by coursework.

Response to Covid-19:

Our focus is on providing a safe and welcoming learning environment for our students. More information about our

response to Covid-19 and FAQs are available here

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Progressing on to MSc Marketing

The pass mark for the Graduate Certificate modules is 40% in each module. Upon successfully completing the Graduate Certificate with an overall minimum average mark of 50% across all modules studied and passed, you will be guaranteed progression on to the MSc Marketing.

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Careers and postgraduate opportunities

Students should be eligible to apply for marketing positions across public and private sector organisations. Additionally, the skills acquired through completing the programme have inspired some to set up their own businesses.

The average starting salary for graduate trainees in marketing is £21,461, the average salary for a marketing manager is £37,305, a senior brand or product manager earns an average salary of £48,296 and the average salary for a marketing director is £77,799.

Related reading

Marketing reading:

Modern Careers for Modern Students

Masters study:

Extended Masters: Your Pathway to a Full-Time Masters from Ulster University

Studying a Masters Degree In London

Postgraduate Loans: Changes for UK and EU Students Studying in the UK

Advanced Practice study:

Introducing Masters with Advanced Practice